As EMU Australia’s global director of brand and ecommerce, Sue Meehan manages a team spread across Australia, Europe and North America, delivering online business growth and brand reach for this iconic Australian company. Initially hired to implement a complete re-platform to Demandware and launch 10 geo-specific, regional ecommerce sites, Meehan now oversees all consumer-facing retail and online activity. She also manages new initiatives and partnerships, such as EMU Australia’s launch on Amazon, involving layered third-party data integration. Her cross-disciplinary role ensures seamless alignment between EMU Australia’s ecommerce presence and global marketing. Meehan handles the challenges, complexities and rewards of a global brand with a refreshing balance of pragmatism and creative flair. As such, EMU Australia has enjoyed exponential online revenue growth and market penetration, including exposure as one of Oprah’s Favorite Things, in the time she has been with the organization.