As the CRM and email marketing analyst at Lucky Brand, Mark Estrada oversees the implementation, analysis and strategic direction of all CRM and email marketing efforts. Working tirelessly to guide customers from subject line to conversion, he believes in leveraging customer data and engagement behavior to drive business and engage customers in Lucky’s brand pillars. With over four years of experience in high-level, one-to-one customer segmentation, user experience analysis and data-driven user retention strategies for the retail and fashion industry, Estrada applies a blend of sociological and marketing techniques to analyze the ecommerce channel.