Lauren Hyatt joined ROI Revolution in 2011 as a paid search analyst and now leads a team of seven PPC analysts. She also oversees ROI Revolution’s enterprise consulting service. Hyatt has managed over $40 million in AdWords, Bing Ads, and Yahoo PPC spend for over 60 ecommerce retailers. Her unique ability to utilize the most current and inventive strategies in an ever-changing PPC world has been an incredible asset for her clients and the ROI team.