Kelsey Foy is the head of retention marketing at ELOQUII, a trend-driven plus-size apparel startup that designs and sells fast fashion sizes 14-28, where Foy oversees the email and SMS/text strategy and performance, customer lifecycle engagement and customer loyalty programs. She has over six years of experience in digital marketing and specializes in email. Prior to ELOQUII, Foy worked for an Amazon subsidiary, Quidsi, where she led retention marketing for Diapers.com. Before venturing into the diaper business, she worked on Quidsi’s cross-site marketing team, as well as for Wag.com.