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Katie Hansen

Tommy John
Katie Hansen is the senior manager of retention marketing for Tommy John, a men’s fashion retailer. Specializing in email marketing, she leads a team that develops and executes targeted campaigns designed to increase customer loyalty and LTV. With a focus on testing and optimizing the customer lifecycle, Hansen ensures that Tommy John customers receive a relevant, personalized experience to maintain their engagement with the brand. In 2017, she will be focusing on personalization and segmentation, and spearheading a new program to increase customer loyalty.