Colby Saenz is the ecommerce marketing manager for Sportsman’s Warehouse, a publicly traded outdoor retailer. With an intensive six years in SEO and business development in digital marketing, his passion is in the process of improving traffic, sales and the overall online experience. In 2017, Saenz’s focus is on improving the omnichannel experience for more than 75 Sportsman’s stores, moving forward with the execution of a website redesign and expanding the overall awareness, efficiency and conversion of the Sportsman’s Warehouse online presence in the outdoor industry.