From launching a successful online retail company out of his college dorm room to most recently co-founding a SaaS marketing platform, Ledford has gained a rare, well-rounded set of industry experience. The combination of eight years as a B2C leader and five years as a B2B leader has propelled him as a recognized expert among the digital and performance marketing community. As AddShoppers’ chief strategy officer, Ledford uses his innate creativity and progressive thinking to steer the AddShoppers team through the ever-evolving ecommerce landscape.