Casey Kohner is a digital product manager for Trek Bicycle, the world’s leading bicycle manufacturer and the first major bike company to launch direct-to-consumer bike sales in the United States. In his 15 years with the company, Kohner has helped to create and manage global B2B and B2C ecommerce initiatives, developed Trek’s social media and web presence, and driven global email marketing efforts in 17 language contexts and the nearly one hundred countries where Trek is sold. He’s an avid cyclist, but not so avid that he doesn’t enjoy a craft beer or two after a ride.