As the director of digital marketing and CRM at TOMS, Bryan Elliott oversees all direct response marketing efforts, including email, search, affiliate and display programs, as well as CRM, loyalty and catalog strategy. Working diligently to align brand and product storytelling with tech and culturally savvy fashion consumers, he believes the role of all communication is to be contextually relevant and experientially delightful, not ubiquitous or invasive. Elliott employs a big-picture thought process, thanks to a vast range of omnichannel fashion retail experience over the last 16 years, including key roles at Lucky Brand and True Religion in marketing, ecommerce, art direction and design, media production, business development and merchandising.