Ahroon Yoch currently heads up email and social media marketing at Murals Your Way, an internet retailer of custom wall décor for home and business customers. She focuses on growing the MYW housefile, adding automated campaigns and driving more traffic to the website. Yoch has over 20 years of experience in ecommerce, digital marketing and website management. She was previously vice president of marketing at Sheet Music Plus and director of acquisition at Shutterfly. She has held various other ecommerce leadership roles at Wine.com, RedEnvelope and Pottery Barn.