Adam Wolff is a marketing analyst for Woodwind & Brasswind, a band and orchestra retailer within the Guitar Center enterprise. As a digital marketer and self-identifying data junkie, his expertise is in marrying the science of data analytics with the art of marketing to exceed company goals. In his current role, Wolff’s primary responsibilities include management of the paid search, shopping and email marketing programs, website optimization through A/B testing, customer and campaign analysis, and continuing to increase the amount of valuable data available to the marketing team.