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Bronto Summit 2017

Mariel Bacci

BVAccel

As the senior conversion rate optimization specialist at BVAccel, Mariel Bacci takes a psychology-driven approach to researching markets, developing strategies and measuring the effectiveness of their marketing and advertising. She produces onsite quantifiable results that increase sales, reputation, page rank and leads, all while reducing operating costs. Bacci has worked with big brands, including Proactiv, Target, Joss and Main, Tennis Warehouse, MilkBone, Hallmark and more.

1:30pm PDT

Breakout Session 1: What's the Password? Creating an Invite System With Bronto Segments Ballroom M Breakout Session 2: Statistically Significant or Significantly Disappointing? How to Make the Most of Your Symmetrical Marketing Ballroom N Breakout Session 3: We Surveyed Retailers Across the Globe – You Won't Believe What We Discovered! Ballroom O Breakout Session 4: How Surfing Dogs Drive Digital Traffic Ballroom P

2:30pm PDT

Breakout Session 5: Content Is No Longer King, So What Is? Social Listening to Drive Customer Engagement Ballroom M Breakout Session 6: Ditch the Rabbit Hole: How to Make Site Searches Customer-Friendly Ballroom N Breakout Session 7: A Proven Formula for Perfecting Engagement Ballroom O Breakout Session 8: Design Your Money-Maker Ballroom P

3:30pm PDT

Breakout Session 09: The Ultimate Win-Back Strategy Ballroom M Breakout Session 10: Revenue Rescue: Saving Sales When Shoppers Stray Ballroom N Breakout Session 11: How to Enhance Your Emails With Bronto’s Personalized Recommendations Ballroom O

4:30pm PDT

Breakout Session 13: Building Loyalty With a Content-Rich Post-Purchase Plan Ballroom M Breakout Session 14: Mobile Marketing Designed for Conversion Ballroom N Breakout Session 15: Campaigns and New Reports: A Match Made in Marketing Heaven Ballroom O Breakout Session 16: Think You've Got Email All Figured Out? Think Again! Ballroom P

1:30pm PDT

Breakout Session 17: Segment of One: Woodwind & Brasswind's Path to the 1:1 Relationship Ballroom M Breakout Session 18: Add Horsepower to Your Marketing With Unified Data Ballroom N Breakout Session 19: How Sportsman’s Warehouse Went Omnichannel to Improve the Customer Experience Ballroom O Breakout Session 20: The Formula for Commerce Marketing Success: An Executive Perspective Ballroom P

2:30pm PDT

Breakout Session 21: Storytelling That Inspires Millennials to Love Your Brand Ballroom M Breakout Session 22: The State of Email & Ecommerce: Key Insights Into Industry Trends and Strategies Ballroom N Breakout Session 24: Creative Storytelling: Why Good Design Matters Ballroom P

3:30pm PDT

Breakout Session 25: Harnessing the Power of the Mobile Revolution Ballroom M Breakout Session 26: Pencils Down: 50+ Winning Email Elements From A/B Testing Ballroom N Breakout Session 27: Using Browse Abandonment Behavior to Drive Revenue Ballroom O Breakout Session 28: Website Strategies That Put the Pedal to the Metal for Revenue Ballroom P

4:30pm PDT

Breakout Session 31: Campaigns and New Reports: A Match Made in Marketing Heaven Ballroom O

9:30am PDT

Breakout Session 33: Bigger Isn’t Always Better: How to Get the Most From Your Email List Ballroom M Breakout Session 34: Cart Recovery Strategies That Convert: Notes From the Field Ballroom N Breakout Session 35: Customer-First SEO: The Search for Better Customer Engagement Ballroom O

10:30am PDT

Breakout Session 38: You Had Me at Hello … Now Let’s Get Personal! Ballroom N Breakout Session 39: How a Unified Approach to Marketing Put UK Flooring Direct on Solid Ground Ballroom O Breakout Session 40: How I Learned to Stop Worrying and Love My Analytics Ballroom P

11:30am PDT

Breakout Session 41: Multi-Channel Marketing Master Class: Learn How Jerome’s Furniture Boosted In-Store Visits 70% Ballroom M Breakout Session 43: In Pursuit of One-to-One Marketing Ballroom O Breakout Session 44: The Power of Influencers: A Guide to 3 Types of Social Brand Ambassadors Ballroom P

1:30pm PDT

Breakout Session 45: The Email Sandbox: A/B Testing Without Big Data Ballroom M Breakout Session 47: Future of Commerce 2.0: Customer Digital Relationships in a Changing Omnichannel World Ballroom O

2:30pm PDT

Breakout Session 51: Why Your Email Program Sucks Ballroom O