Loading…
This event has ended. Create your own event → Check it out
This event has ended. Create your own
View analytic

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Sunday, April 23
 

7:00am

Registration Open
Sunday April 23, 2017 7:00am - 5:00pm
Level 2, Sands Expo
 
Monday, April 24
 

7:00am

Registration Open
Monday April 24, 2017 7:00am - 7:00pm
Level 2, Sands Expo

9:00am

Continental Breakfast
Monday April 24, 2017 9:00am - 10:30am
Ballrooms J, K, L

9:00am

Commerce Café Open
Have questions about using Bronto? Need a place to host a quick meeting? Looking for a snack and a fresh cup of coffee? We’ve got you covered in the Commerce Café, a cozy spot to relax between sessions or find the answers you need from a Bronto specialist or one of our amazing partners.
  • Burning through your battery? Charge your phone at our charging stations.
  • Craving a little pick-me-up? Let our barista whip up your favorite coffee drink.
  • Want to print some documents on the fly? Pop in and print away!
  • On the hunt for the perfect product solution? See what great options our partners have to offer.
 
Ready for a fresh, new head shot? We’ll gladly take one for you. Our photographer will be available in the Commerce Café on Tuesday afternoon from 12:30 p.m. – 5:30 p.m.

Monday April 24, 2017 9:00am - 10:30am
Ballrooms J, K, L

10:30am

Welcome
Monday April 24, 2017 10:30am - 10:45am
Ballrooms E, F, G

10:45am

KEYNOTE The Future Is Now
Virtual fitting rooms, interactive window displays, RFIDs and smart devices are front page news. But so far, those innovations only touch individual steps along the customer’s journey. Consider for a moment how the future would look if the data you collect in one channel could inform the customer experience you provide in another. In that future, your customers would get the seamless, omnichannel experience they crave.

Join us as we kick off Bronto Summit 2017 with a tour of what we see for the future. Imagine a time when traditional marketing boundaries have given way to a unified customer experience across all channels where everyone who touches the customer becomes a commerce marketer. And then share in our dream of an intelligent commerce marketing automation platform that helps you make the next best business decisions.

Speakers
avatar for Carolyn Sparano

Carolyn Sparano

Bronto Software
An accomplished, results-driven executive, Carolyn Sparano has over 20 years of global operations experience across multifunctional disciplines, including services support, education, consulting, international support and business management. During her 10 years with Oracle’s Bronto Software, Sparano has served on the executive team, managing the award-winning client services team and successfully meeting the diverse needs of Bronto customers. | | She has been recognized as a proven leader and won numerous awards, including the 2016 Gold... Read More →


Monday April 24, 2017 10:45am - 11:45am
Ballrooms E, F, G

11:45am

KEYNOTE Vision to Reality: Powerful Features to Leverage Today
The list of amazing new features, products and services we’ve released since Bronto Summit 2016 is a long one, so we’re going to give you the highlights. And to show you how these new additions can brighten your future, we’ll share examples of how commerce marketers just like you – from niche shops to globally-recognized brands – are using them to increase revenue and create a more intimate connection with their customers.
 

Speakers
avatar for Kristen Morales

Kristen Morales

Bronto Software
As senior director of client services at Oracle's Bronto Software, Kristen Morales oversees an organization that encompasses professional services, technical support and deliverability. She is responsible for the planning and growth of the services organization, including all service offerings, operations, delivery and sales training... Read More →
avatar for David Tyson

David Tyson

Bronto Software
David Tyson is the director of product management at Oracle’s Bronto Software where he guides the product strategy for the Bronto Marketing Platform. He spends his time with customers, product managers and engineers to define business problems and implement industry-leading solutions within the Bronto Marketing Platform. Tyson has played an instrumental role in the development of a range of features and offerings available in the platform today. He is a contributor to... Read More →


Monday April 24, 2017 11:45am - 12:30pm
Ballrooms E, F, G

12:30pm

Lunch
Monday April 24, 2017 12:30pm - 1:30pm
Ballrooms C, D

12:30pm

Commerce Café Open
Have questions about using Bronto? Need a place to host a quick meeting? Looking for a snack and a fresh cup of coffee? We’ve got you covered in the Commerce Café, a cozy spot to relax between sessions or find the answers you need from a Bronto specialist or one of our amazing partners.
  • Burning through your battery? Charge your phone at our charging stations.
  • Craving a little pick-me-up? Let our barista whip up your favorite coffee drink.
  • Want to print some documents on the fly? Pop in and print away!
  • On the hunt for the perfect product solution? See what great options our partners have to offer.
 
Ready for a fresh, new head shot? We’ll gladly take one for you. Our photographer will be available in the Commerce Café on Tuesday afternoon from 12:30 p.m. – 5:30 p.m.

Monday April 24, 2017 12:30pm - 1:30pm
Ballrooms J, K, L

1:30pm

Breakout Session 1: What's the Password? Creating an Invite System With Bronto Segments
Discover how the world’s leading manufacturer of high-end collectibles rewards VIP customers and promotes brand loyalty through a unique invitation system. We will outline their concept and execution through Bronto and share some of the astounding results. What’s in it for you? With ample time for an open discussion Q&A, we'll help brainstorm how you can adapt this system to your brand.

Speakers
avatar for Chris Pirrotta

Chris Pirrotta

Sideshow Collectibles
Chris Pirrotta is the director of ecommerce at Sideshow Collectibles, a modern-day renaissance studio specializing in licensed and original creations. As a digital media graduate of Pennsylvania State University, Pirrotta made waves in online fandom with the creation of the world&rsquo... Read More →


Monday April 24, 2017 1:30pm - 2:15pm
Ballroom M

1:30pm

Breakout Session 2: Statistically Significant or Significantly Disappointing? How to Make the Most of Your Symmetrical Marketing
It's easy to launch an email campaign, but it takes more thought to make sure your messaging is cohesive across all touch points. We will discuss the importance of symmetrical marketing, focusing on email landing page conversion and email audience personalization. Even something as small as three words can mean the difference between converting a customer and frustrating one.

Speakers
avatar for Mariel Bacci

Mariel Bacci

BVAccel
As the senior conversion rate optimization specialist at BVAc​cel, Mariel Bacci takes a psychology-driven approach to researching markets, developing strategies and measuring the effectiveness of their marketing and advertising. She produces onsite quantifiable results that inc... Read More →


Monday April 24, 2017 1:30pm - 2:15pm
Ballroom N

1:30pm

Breakout Session 3: We Surveyed Retailers Across the Globe – You Won't Believe What We Discovered!
We pulled back the curtain on top retailers across the globe to reveal where they’re prioritizing investments in people, technology and channels for the biggest returns. Are the strategies successful in the US also the best way to convert consumers in Europe or Australia – and vice versa? Are digital budgets on the rise or being shifted to offline? What technology stacks are fueling the commerce engine? Where are multi-channel and multi-device engagement working well? Gain insight and perspective on what you’re doing and where you might focus next to maintain your competitive edge.

Speakers
avatar for Will Elliott

Will Elliott

Bronto Software
Will Elliott joined Oracle’s Bronto Software in 2015 after nearly 18 years of digital marketing and sales experience in media and technology. Currently in the role of marketing and business analyst, Elliott has been at the forefront of the data revolution and is devoted to bridging information silos by helping marketers parse and uncover the context of their data. He launched... Read More →


Monday April 24, 2017 1:30pm - 2:15pm
Ballroom O

1:30pm

Breakout Session 4: How Surfing Dogs Drive Digital Traffic

Every year, we host the Surfing Dog Spectacular for over 6000 residents in beautiful Noosa, Australia. But as Australia's largest, oldest and most awarded online pet health products retailer, we don't just host the event, we use it to drive digital engagement with dog lovers across Australia and the world.


Speakers
avatar for Steven Perissinotto

Steven Perissinotto

VetShop Group
Steven Perissinotto is co-founder and director of marketing at the VetShopGroup, a leading online retailer of pet health products in Australia (vetshopaustralia.com.au) and the US (vetshopmax.com). An entertaining and informative speaker, Perissinotto has spent almost 20 years on... Read More →


Monday April 24, 2017 1:30pm - 2:15pm
Ballroom P

1:30pm

Commerce Café Open
Have questions about using Bronto? Need a place to host a quick meeting? Looking for a snack and a fresh cup of coffee? We’ve got you covered in the Commerce Café, a cozy spot to relax between sessions or find the answers you need from a Bronto specialist or one of our amazing partners.
  • Burning through your battery? Charge your phone at our charging stations.
  • Craving a little pick-me-up? Let our barista whip up your favorite coffee drink.
  • Want to print some documents on the fly? Pop in and print away!
  • On the hunt for the perfect product solution? See what great options our partners have to offer.
 
Ready for a fresh, new head shot? We’ll gladly take one for you. Our photographer will be available in the Commerce Café on Tuesday afternoon from 12:30 p.m. – 5:30 p.m.

Monday April 24, 2017 1:30pm - 2:30pm
Ballrooms J, K, L

2:15pm

Break
Monday April 24, 2017 2:15pm - 2:30pm
Ballrooms J, K, L

2:30pm

Breakout Session 5: Content Is No Longer King, So What Is? Social Listening to Drive Customer Engagement
See how DecoratorsBest uses our social media data to produce newsletter success. By testing followers’ responses to images and topics via social media channels to determine the direction of the newsletter, we have seen dramatic improvement in open rates, click-through rates and overall sales. Learn more about our methods and how to incorporate them into your own strategy.

Speakers
avatar for Barbara Karpf

Barbara Karpf

DecoratorsBest
Barbara Karpf, founder and president of DecoratorsBest, revolutionized the interior design industry by creating the first ecommerce site to bring “To the Trade Only” fabric and wallpaper to the general public. As an interior designer-turned-entrepreneur, she has combined her artistic sense with the business world to continually expand DecoratorsBest, which now carries over 200,000 products. Karpf was in Who's Who in Interior Design, was selected as one of the "Great Designers of the World 2000" and is a member of the National Kitchen... Read More →


Monday April 24, 2017 2:30pm - 3:15pm
Ballroom M

2:30pm

Breakout Session 6: Ditch the Rabbit Hole: How to Make Site Searches Customer-Friendly
In a growing marketplace of vendors with a vast array of products, it's harder than ever to predict the needs of the customer. Personalized site experiences require loads of capital and staff to run, and can still miss the mark. This talk will focus on the most important facet of your conversion funnel: the search bar. We'll discuss who your customers are, what they are looking for, how NOT to display results and when to DIY or invest in higher-priced options.

Speakers
avatar for Phillip Jackson

Phillip Jackson

Something Digital
With over 15 years of experience creating unique online customer experiences, Phillip Jackson has both built and managed ecommerce for some of the world’s most recognizable brands. He is a two-time Magento Master and a 4x Magento Certified Developer. Jackson is a thought leader i... Read More →


Monday April 24, 2017 2:30pm - 3:15pm
Ballroom N

2:30pm

Breakout Session 7: A Proven Formula for Perfecting Engagement
Three out of four messages to your recipients should be opened. More than half of your campaigns should drive recipients to click through. One-third of those who click through should convert. What can we learn from brands that drive such results? A detailed analysis of five brands will provide us with practical advice and 16 valuable insights driven by experience – both good and bad. From showing up in the inbox to invoking an open to driving the recipient to interact, your approach to perfect engagement should be driven by this proven formula.

Speakers
avatar for Sundeep Kapur

Sundeep Kapur

Digital Credence
Sundeep Kapur has helped many brands create and execute a successful consumer engagement strategy. His specialty lies in helping brands adopt digital by focusing on fundamentals – relevance, engagement, reduced cost, security and revenue – all toward improving lifetime consumer v... Read More →


Monday April 24, 2017 2:30pm - 3:15pm
Ballroom O

2:30pm

Breakout Session 8: Design Your Money-Maker
Studies show that the average consumer spends only 5-10 seconds viewing an email. How do you maximize profitability with such little time? In this session, we’ll explore the psychology of design and the benefits of applying these techniques to your email campaigns. From laying your foundation to creating fully interactive campaigns, we will build your money-maker together. Never again build an email campaign that doesn’t drive revenue for your business.

Speakers
avatar for Chris Pressey

Chris Pressey

Bronto Software
The energizer designer that just won’t stop, Chris Pressey absolutely loves what he does every single day. As a digital designer, he enjoys using both sides of his brain to solve complex issues, while making sure every design he touches looks ready to rock. In middle school, Pressey was exposed to his first creative suite, and the rest was history. While most were searching for their passion, he was already sharpening his skills to pursue his dream... Read More →


Monday April 24, 2017 2:30pm - 3:15pm
Ballroom P

2:30pm

Commerce Café Open
Have questions about using Bronto? Need a place to host a quick meeting? Looking for a snack and a fresh cup of coffee? We’ve got you covered in the Commerce Café, a cozy spot to relax between sessions or find the answers you need from a Bronto specialist or one of our amazing partners.
  • Burning through your battery? Charge your phone at our charging stations.
  • Craving a little pick-me-up? Let our barista whip up your favorite coffee drink.
  • Want to print some documents on the fly? Pop in and print away!
  • On the hunt for the perfect product solution? See what great options our partners have to offer.
 
Ready for a fresh, new head shot? We’ll gladly take one for you. Our photographer will be available in the Commerce Café on Tuesday afternoon from 12:30 p.m. – 5:30 p.m.

Monday April 24, 2017 2:30pm - 3:30pm
Ballrooms J, K, L

3:15pm

Break
Monday April 24, 2017 3:15pm - 3:30pm
Ballrooms J, K, L

3:30pm

Breakout Session 09: The Ultimate Win-Back Strategy
The situation: Email traffic and sales are down 20%. Email sign-ups are barely net positive, and there are 221,000 active accounts with about 62,000 sitting in a dormant non-opener list that’s about six months old. These contacts have already been run through a three-email win-back series that re-engaged 1.2% of the non-opener list. Our hypothesis: Non-opener does not equal non-buyer; these contacts can be re-engaged with a non-promotional email series. Come hear how we partnered with Informatica Data as a Service (StrikeIron) to do just that.

Speakers
avatar for Ahroon Yoch

Ahroon Yoch

Murals Your Way
Ahroon Yoch currently heads up email and social media marketing at Murals Your Way, an internet retailer of custom wall décor for home and business customers. She focuses on growing the MYW housefile, adding automated campaigns and driving more traffic to the website. Yoch has ov... Read More →


Monday April 24, 2017 3:30pm - 4:15pm
Ballroom M

3:30pm

Breakout Session 10: Revenue Rescue: Saving Sales When Shoppers Stray

In this multi-device, cross-channel world of commerce, there are two critical moments when consumers tend to stray from the online shopping process: product pages and the shopping cart. The fact that abandonment rates are increasing shouldn’t be a cause for alarm – it’s a great opportunity for retailers. We’ll explore the findings from an audit of the remarketing efforts of more than 100 retailers and discuss the best strategies for optimizing the online checkout process and reducing product page and cart abandonment. Come see how to bring shoppers back and turn those potential lost sales into actual revenue!


Speakers
avatar for Saima Alibhai

Saima Alibhai

Bronto Software
Saima Alibhai has over 10 years of experience in the marketing technology industry, working alongside clients internationally in the UK, Europe and Latin America. She has helped leading brands, including Sony Europe, Vivienne Westwood, Nine West, French Connection, Walmart and Ab... Read More →


Monday April 24, 2017 3:30pm - 4:15pm
Ballroom N

3:30pm

Breakout Session 11: How to Enhance Your Emails With Bronto’s Personalized Recommendations
Learn how to leverage Bronto’s personalized recommendations throughout the marketing lifecycle to target each consumer in a customized way, with focus on the Browse Recovery and Cart Recovery apps. We’ll review industry statistics and explore customer successes to validate the effectiveness of these tactics and demonstrate real-life use cases to provide you with tangible takeaways.

Speakers
avatar for Mike Gottlieb

Mike Gottlieb

Bronto Software
Mike Gottlieb works to identify trends and bring to market new features and functions for users of Oracle’s Bronto Software. He is currently focused on solutions that deliver personalized product content, and he also oversees product management activities on Bronto’s existing emb... Read More →


Monday April 24, 2017 3:30pm - 4:15pm
Ballroom O

3:30pm

Breakout Session 12: Messages That Move
Forrester analyst James McQuivey reports that one minute of video is worth 1.8 million words, and 70% of marketers report that video converts best. The average person watches two hours of digital video a day – it has quickly become our most engaging medium. So it's time for marketing messages that move – move people, move product and, literally, move. Today, major brands are serving customized, geo-targeted videos that engage customers and spur action no matter when the customer opens the email. This presentation offers a guide to getting started, including the technical requirements to consider, best practices for including video in email and examples of returns from early adopters.

Speakers
avatar for Jeff Kupietzky

Jeff Kupietzky

PowerInbox
Jeff Kupietzky serves as CEO of PowerInbox, an innovative technology company helping companies monetize their email newsletters through dynamic content. Before joining PowerInbox, he served as President and CEO at Oversee.net, managing worldwide operations and building Oversee's owned and operated portfolio of domain names into one of the... Read More →


Monday April 24, 2017 3:30pm - 4:15pm
Ballroom P

3:30pm

Commerce Café Open
Have questions about using Bronto? Need a place to host a quick meeting? Looking for a snack and a fresh cup of coffee? We’ve got you covered in the Commerce Café, a cozy spot to relax between sessions or find the answers you need from a Bronto specialist or one of our amazing partners.
  • Burning through your battery? Charge your phone at our charging stations.
  • Craving a little pick-me-up? Let our barista whip up your favorite coffee drink.
  • Want to print some documents on the fly? Pop in and print away!
  • On the hunt for the perfect product solution? See what great options our partners have to offer.
 
Ready for a fresh, new head shot? We’ll gladly take one for you. Our photographer will be available in the Commerce Café on Tuesday afternoon from 12:30 p.m. – 5:30 p.m.

Monday April 24, 2017 3:30pm - 4:30pm
Ballrooms J, K, L

4:15pm

Break
Monday April 24, 2017 4:15pm - 4:30pm
Ballrooms J, K, L

4:30pm

Breakout Session 13: Building Loyalty With a Content-Rich Post-Purchase Plan

How do you build repeat purchasers, especially when the majority of your customers purchase a high AOV item like a Christmas tree? At Balsam Hill, we found success by focusing on the post-purchase experience. We’ll discuss:

  • How to use customer data to formulate your plan.
  • The types of messages to include and considerations for timing.
  • How to blend transactional, customer service and marketing messages.
  • Stumbling blocks to avoid.

Speakers
avatar for Stephanie Maassen

Stephanie Maassen

Balsam Brands, Inc.
Stephanie Maassen is responsible for the email marketing program at Balsam Brands. With over nine years of experience in ecommerce, including roles at other industry-leading companies such as Home Depot, she has built a deep expertise in digital marketing for the home décor indus... Read More →


Monday April 24, 2017 4:30pm - 5:15pm
Ballroom M

4:30pm

Breakout Session 14: Mobile Marketing Designed for Conversion

These days, the most important screens are the small ones. Mobile sales have more than doubled from 2013 to 2015, and in 2016, almost half of shopper traffic came from mobile devices. Designing a plan that allows for constant reinvigoration will be a distinguishing factor of super marketers in 2017. Learn why investing in mobile now will help you succeed tomorrow.


Speakers
avatar for Chad Ledford

Chad Ledford

AddShoppers
From launching a successful online retail company out of his college dorm room to most recently co-founding a SaaS marketing platform, Ledford has gained a rare, well-rounded set of industry experience. The combination of eight years as a B2C leader and five years as a B2B leader has propelled him as a recognized expert among the digital and performance marketing community. As... Read More →


Monday April 24, 2017 4:30pm - 5:15pm
Ballroom N

4:30pm

Breakout Session 15: Campaigns and New Reports: A Match Made in Marketing Heaven

Get an in-depth look at this new functionality, all built from the ground up on Bronto’s extensive reporting platform. We’ll review over 20 metrics that can be combined in countless ways: delivery, message, A/B split and segment-level reporting; device-level reports for desktop, phone and tablet metrics; and robust link-level RFM metrics and heat maps. In addition, see how Campaigns can empower your commerce marketing messages, workflows, segments and reports throughout Bronto. You don’t want to miss this! 


Speakers
avatar for Matt Davis

Matt Davis

Bronto Software
Matt Davis is responsible for delivering solutions at the heart of the Bronto Marketing Platform, including workflows and automation, reporting, analytics and API, to help retailers maximize the impact of their marketing campaigns. He has over a decade of experience in product ma... Read More →


Monday April 24, 2017 4:30pm - 5:15pm
Ballroom O

4:30pm

Breakout Session 16: Think You've Got Email All Figured Out? Think Again!
Email marketing continues to be a powerful tool – if it’s used correctly. There’s so much that goes into a successful email marketing campaign, so let's discuss how to do it right. We’ll dive into split testing failures, the must-have campaigns for your marketing calendar, how to make the most of your subject lines and more. Hear all the do’s and don’ts, and walk away with lots of tips for email marketing success.

Speakers
avatar for Kellie Boggs

Kellie Boggs

Bronto Software
With over nine years of experience in developing and growing email and cross-channel marketing programs to drive revenue, Kellie Boggs brings a track record of success in building multi-channel campaigns across a variety of industries. By working one-on-one with clients to unders... Read More →


Monday April 24, 2017 4:30pm - 5:15pm
Ballroom P

4:30pm

Commerce Café Open
Have questions about using Bronto? Need a place to host a quick meeting? Looking for a snack and a fresh cup of coffee? We’ve got you covered in the Commerce Café, a cozy spot to relax between sessions or find the answers you need from a Bronto specialist or one of our amazing partners.
  • Burning through your battery? Charge your phone at our charging stations.
  • Craving a little pick-me-up? Let our barista whip up your favorite coffee drink.
  • Want to print some documents on the fly? Pop in and print away!
  • On the hunt for the perfect product solution? See what great options our partners have to offer.
 
Ready for a fresh, new head shot? We’ll gladly take one for you. Our photographer will be available in the Commerce Café on Tuesday afternoon from 12:30 p.m. – 5:30 p.m.

Monday April 24, 2017 4:30pm - 5:30pm
Ballrooms J, K, L

5:00pm

SuiteWorld Expo Open
All Bronto Summit attendees are welcome to visit NetSuite’s SuiteWorld Expo at no additional cost. With NetSuite product experts and more than 100 cloud partners on hand, you can explore a variety of solutions for all types of vertical industries. Stop by the Demogrounds to see the latest and greatest NetSuite product features and take a deep dive into the complete NetSuite business platform.
 
And be sure to stop by the SuiteStore to pick up limited edition NetSuite and Bronto gear. No need to line up at the register – just ask a roaming sales associate to check you out using NetSuite’s SuiteCommerce InStore mobile point-of-sale solution.

Monday April 24, 2017 5:00pm - 7:00pm
Level 2, Sands Expo, Exhibit Hall C

5:15pm

Commerce Café Cocktails
Before heading to the Break the Ice party, unwind with a drink, mix and mingle with other attendees and get to know Bronto’s ecommerce partners.

Monday April 24, 2017 5:15pm - 6:00pm
Ballrooms J, K, L

6:00pm

Break the Ice Party
Escape to an exclusive oasis to reunite with old friends and spark new connections while enjoying delicious Las Vegas cuisine, decadent drinks and icy concoctions. Sponsored by: Magnetic

Monday April 24, 2017 6:00pm - 9:00pm
The Aquatic Club at The Palazzo
 
Tuesday, April 25
 

7:00am

Registration Open
Tuesday April 25, 2017 7:00am - 5:00pm
Level 2, Sands Expo

7:30am

Breakfast
Tuesday April 25, 2017 7:30am - 8:45am
Ballrooms C, D

7:30am

Commerce Café Open
Have questions about using Bronto? Need a place to host a quick meeting? Looking for a snack and a fresh cup of coffee? We’ve got you covered in the Commerce Café, a cozy spot to relax between sessions or find the answers you need from a Bronto specialist or one of our amazing partners.
  • Burning through your battery? Charge your phone at our charging stations.
  • Craving a little pick-me-up? Let our barista whip up your favorite coffee drink.
  • Want to print some documents on the fly? Pop in and print away!
  • On the hunt for the perfect product solution? See what great options our partners have to offer.
 
Ready for a fresh, new head shot? We’ll gladly take one for you. Our photographer will be available in the Commerce Café on Tuesday afternoon from 12:30 p.m. – 5:30 p.m.

Tuesday April 25, 2017 7:30am - 8:45am
Ballrooms J, K, L

7:30am

SuiteWorld Expo Open
All Bronto Summit attendees are welcome to visit NetSuite’s SuiteWorld Expo at no additional cost. With NetSuite product experts and more than 100 cloud partners on hand, you can explore a variety of solutions for all types of vertical industries. Stop by the Demogrounds to see the latest and greatest NetSuite product features and take a deep dive into the complete NetSuite business platform.
 
And be sure to stop by the SuiteStore to pick up limited edition NetSuite and Bronto gear. No need to line up at the register – just ask a roaming sales associate to check you out using NetSuite’s SuiteCommerce InStore mobile point-of-sale solution.

Tuesday April 25, 2017 7:30am - 5:30pm
Level 2, Sands Expo, Exhibit Hall C

9:00am

KEYNOTE Next Starts Now
Ready to find out how modern businesses are preparing for what’s next in today’s economy? Join Jim McGeever, executive vice president for Oracle NetSuite Global Business Unit, and an exciting lineup of speakers from various industries, including Bronto customer Rally House, as they share how they’ve built innovative, global companies and are growing their businesses.

Speakers
avatar for Jim McGeever

Jim McGeever

Oracle NetSuite Global Business Unit
Jim McGeever leads all business operations at Oracle NetSuite Global Business Unit. He joined NetSuite in 2000 and was the company's 15th employee. From 2000 to 2010, he served as NetSuite's Chief Financial Officer and was a driving force behind NetSuite's successful IPO in 2007. In 2010, he became the company's Chief Operating Officer responsible for global sales, services and support operations. In 2015, McGeever became the... Read More →


Tuesday April 25, 2017 9:00am - 10:30am
Level 2, Sands Expo, Exhibit Hall D

10:30am

Break
Tuesday April 25, 2017 10:30am - 11:00am
Ballrooms J, K, L

11:00am

KEYNOTE The Perfect Fit: Using Technology to Personalize the Shopping Experience
Fashion luminary Uri Minkoff, co-founder and CEO of Rebecca Minkoff, will reveal his secrets for applying technology to create a hyper-personalized shopping experience that has resulted in substantial revenue growth. The luxury retail brand is bringing authentic omnichannel engagement to today’s consumers with innovative concepts, such as “smart mirrors” in dressing rooms at select retail locations and “See Now, Buy Now” options for shoppers to purchase the brand’s newest fashions shortly after their debut on the runway.
 
Minkoff will share the software services and technologies that made his vision possible and discuss the opportunity to use data collection and technology to automate personalization that captivates consumers and garners a competitive edge for your brand.

Speakers
avatar for Uri Minkoff

Uri Minkoff

Rebecca Minkoff
Uri Minkoff, a serial entrepreneuer, is the chief executive officer and co-founder of Rebecca Minkoff, one of the fastest-growing brands in the fashion industry and the largest global fashion label led by a female millennial designer. Minkoff is well known as the most forward-thinking CEO in fashion, especially when it comes to the innovative use of new technologies and the omnichannel customer experience. In 2015, Minkoff was credited with leading the fashion industry toward a... Read More →


Tuesday April 25, 2017 11:00am - 12:00pm
Ballrooms E, F, G

12:00pm

The Golden Bronto Awards
The Golden Bronto Awards recognize outstanding achievements in commerce marketing and the valuable contributions of digital marketers to their organizations. The awards ceremony is always a highlight of Bronto Summit. Join us as we celebrate the finalists and reveal the Golden Bronto winners!

Tuesday April 25, 2017 12:00pm - 12:30pm
Ballrooms E, F, G

12:30pm

Networking Roundtable Lunch
Tuesday April 25, 2017 12:30pm - 1:30pm
Ballrooms C, D

12:30pm

Commerce Café Open
Have questions about using Bronto? Need a place to host a quick meeting? Looking for a snack and a fresh cup of coffee? We’ve got you covered in the Commerce Café, a cozy spot to relax between sessions or find the answers you need from a Bronto specialist or one of our amazing partners.
  • Burning through your battery? Charge your phone at our charging stations.
  • Craving a little pick-me-up? Let our barista whip up your favorite coffee drink.
  • Want to print some documents on the fly? Pop in and print away!
  • On the hunt for the perfect product solution? See what great options our partners have to offer.
 
Ready for a fresh, new head shot? We’ll gladly take one for you. Our photographer will be available in the Commerce Café on Tuesday afternoon from 12:30 p.m. – 5:30 p.m.

Tuesday April 25, 2017 12:30pm - 1:30pm
Ballrooms J, K, L

12:30pm

Say Cheese! Professional Head Shots
In need of a fresh, new profile pic? We'll gladly take one for you! Stop by and see our professional photographer on Tuesday from 12:30 p.m. - 5:30 p.m. in the Commerce Café.

Tuesday April 25, 2017 12:30pm - 5:30pm
Ballrooms J, K, L

1:30pm

Breakout Session 17: Segment of One: Woodwind & Brasswind's Path to the 1:1 Relationship

Learn the strategies behind the email success of Woodwind & Brasswind since adopting Bronto in 2014. We’ll explore the use of the Bronto order system, RFM and internal data, as well as overall program segmentation, to measure and optimize our campaigns. Learn how to use the Bronto platform and its recommendation engine to create a more personalized experience without additional effort. And take a deep dive into the automation that ties it all together, particularly adding and optimizing workflows responsible for incremental growth.


Speakers
avatar for Adam Wolff

Adam Wolff

Woodwind & Brasswind
Adam Wolff is a marketing analyst for Woodwind & Brasswind, a band and orchestra retailer within the Guitar Center enterprise. As a digital marketer and self-identifying data junkie, his expertise is in marrying the science of data analytics with the art of marketing to exceed company goals. In his current role... Read More →


Tuesday April 25, 2017 1:30pm - 2:15pm
Ballroom M

1:30pm

Breakout Session 18: Add Horsepower to Your Marketing With Unified Data
Marketers are always looking for good data to improve the effectiveness and profitability of their campaigns. In this session, we will define unified data and where to find it, outline the tools to effectively process it, discuss common pitfalls and best practices for using good data across touch points and review value-added applications of your data to optimize sales and engagement.

Speakers
avatar for Sanjay Mehta

Sanjay Mehta

Oracle NetSuite Global Business Unit
Sanjay Mehta is a seasoned digital commerce and marketing technologist who has spent more than 15 years working with hundreds of customers, many within the Internet Retailer Top 500 and Fortune 500. A web programmer and data guy at heart, he has held various technical roles in hi... Read More →


Tuesday April 25, 2017 1:30pm - 2:15pm
Ballroom N

1:30pm

Breakout Session 19: How Sportsman’s Warehouse Went Omnichannel to Improve the Customer Experience

With 79 stores in 22 states and an email database of over one million subscribers, Sportsman’s Warehouse saw the need to streamline its email marketing, while providing much more relevant messages to all of its customers. Ecommerce Marketing Manager Colby Saenz and Bronto Marketing Strategist David Taitelbaum will review several key omnichannel strategies the company has pursued this year to improve the overall experience for Sportsman’s Warehouse subscribers and customers, including the use of geotargeting segmentation, targeted coupons, and a focus on growing the loyalty program.


Speakers
avatar for Colby Saenz

Colby Saenz

Sportsman’s Warehouse
Colby Saenz is the ecommerce marketing manager for Sportsman’s Warehouse, a publicly traded outdoor retailer. With an intensive six years in SEO and business development in digital marketing, his passion is in the process of improving traffic, sales and the overall online experience. In 2017... Read More →
avatar for David Taitelbaum

David Taitelbaum

Bronto Software
David Taitelbaum leads the West Coast strategy services for Oracle’s Bronto Software. In this role, he provides consulting to Bronto’s clients on digital marketing strategy and customer engagement campaigns throughout North America and Asia. Taitelbaum has over 15 years of experience leading ecommerce organizations and developing successful marketing campaigns for companies of all sizes. Most recently, he oversaw global ecommerce operations for City of Sleep, including support, marketing and channel distribution. Taitelbaum is a regular contributor to... Read More →


Tuesday April 25, 2017 1:30pm - 2:15pm
Ballroom O

1:30pm

Breakout Session 20: The Formula for Commerce Marketing Success: An Executive Perspective
Email marketers spend so much time worrying about tactical execution, but it’s important to keep the bigger picture in mind. Learn how marketing leaders align their email marketing strategies with broader corporate initiatives. Kelly Goldston, Bryan Elliott and Brett Robbins will offer insight into their customer-centric growth programs and explain how they establish customer lifecycle marketing strategies, from goal-setting and opportunity prioritization to execution and results. They’ll also reveal the secrets behind their most successful lifecycle campaigns.

Speakers
avatar for Bryan Elliott

Bryan Elliott

TOMS
As the director of digital marketing and CRM at TOMS, Bryan Elliott oversees all direct response marketing efforts, including email, search, affiliate and display programs, as well as CRM, loyalty and catalog strategy. Working diligently to align brand and product storytelling wi... Read More →
avatar for Kelly Goldston

Kelly Goldston

ELOQUII
Kelly Goldston is vice president of marketing at ELOQUII, a trend-driven plus-size apparel startup that designs and sells fast fashion sizes 14-28. Goldston is a data-driven brand marketer specializing in ecommerce growth. She came to ELOQUII from Amazon subsidiary Quidsi, where... Read More →
avatar for Brett Robbins

Brett Robbins

Custora
Brett Robbins is the head of business development at Custora. Over the past four years, he has helped Custora establish its dominance as the leading CRM and customer analytics platform for retailers. As head of sales, Robbins built partnerships with national retailers, such as Ann Inc. and Nordstrom Companies, while also bringing Custora to international markets. In his current role, Robbins is responsible for strategy and product development for Custora's new business verticals and growth areas. The bedrock... Read More →


Tuesday April 25, 2017 1:30pm - 2:15pm
Ballroom P

1:30pm

Commerce Café Open
Have questions about using Bronto? Need a place to host a quick meeting? Looking for a snack and a fresh cup of coffee? We’ve got you covered in the Commerce Café, a cozy spot to relax between sessions or find the answers you need from a Bronto specialist or one of our amazing partners.
  • Burning through your battery? Charge your phone at our charging stations.
  • Craving a little pick-me-up? Let our barista whip up your favorite coffee drink.
  • Want to print some documents on the fly? Pop in and print away!
  • On the hunt for the perfect product solution? See what great options our partners have to offer.
 
Ready for a fresh, new head shot? We’ll gladly take one for you. Our photographer will be available in the Commerce Café on Tuesday afternoon from 12:30 p.m. – 5:30 p.m.

Tuesday April 25, 2017 1:30pm - 2:30pm
Ballrooms J, K, L

2:15pm

Break
Tuesday April 25, 2017 2:15pm - 2:30pm
Ballrooms J, K, L

2:30pm

Breakout Session 21: Storytelling That Inspires Millennials to Love Your Brand

When millennials love a brand, they’re intensely loyal. But that loyalty isn’t easy to inspire. For this generation in particular, email is only one piece of the storytelling process. With every email, social media post and web page, you have the opportunity to tell a story. Explore how millennials interact with email and learn how to use each piece of content to push the narrative forward and reinforce millennials’ love for your brand.


Speakers
avatar for Jeffrey Grannis

Jeffrey Grannis

Juice Beauty, Inc.
As the Director of Digital, Jeffrey Grannis oversees digital and ecommerce strategy, web innovation, acquisition and retention, social media and creative across all digital platforms at Juice Beauty, Inc. Driven by his passion for clean beauty and environmental responsibility, he has led the team to innovate the... Read More →


Tuesday April 25, 2017 2:30pm - 3:15pm
Ballroom M

2:30pm

Breakout Session 22: The State of Email & Ecommerce: Key Insights Into Industry Trends and Strategies
Consumer behavior is evolving. Consumers now demand relevance, availability and flexibility. In other words, they demand an experience. This evolution has caused Gray November to replace Black Friday, and some conventional best practices are no longer good enough. What are some of the key trends in email and ecommerce, and how do they affect your marketing program for 2017 and beyond? We’ll explore cart recovery strategies that keep pace with consumer needs, why Gray November has replaced Black Friday and what it means to you, how to successfully navigate the revival of batch-and-blast messaging, as well as browse recovery, cross-border shopping and other trends to watch.

Speakers
avatar for Greg Zakowicz

Greg Zakowicz

Bronto Software
Greg Zakowicz is a senior commerce marketing analyst at Oracle's Bronto Software. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers... Read More →


Tuesday April 25, 2017 2:30pm - 3:15pm
Ballroom N

2:30pm

Breakout Session 23: Customer Loyalty: Keep ‘em Coming Back!
The overall success of any business is directly related to understanding and maximizing the lifetime value of your customer. But this can’t be done without a strong customer loyalty strategy, as evidenced by Canada-based Snuggle Bugz. Join us as we talk through the critical steps to identifying metrics that drive customer loyalty, how the brand planned for and built a quality loyalty program, and most important, how to use your email marketing to communicate and work with your customers and keep ‘em coming back.

Speakers
avatar for Jamie Schreter

Jamie Schreter

Demac Media
With more than 10 years of ecommerce experience, Jamie Schreter is passionate about merchant success and has extensive experience developing the ecommerce business for retailers. Schreter has spent the majority of his career in account management, system implementation and retail... Read More →


Tuesday April 25, 2017 2:30pm - 3:15pm
Ballroom O

2:30pm

Breakout Session 24: Creative Storytelling: Why Good Design Matters
We live in a time saturated with digital noise. With so many people and initiatives trying to be heard, your organization’s design, language and brand need to speak to the people you’re hoping to attract if you want to stand out. Creative design and storytelling are critical elements in driving engagement. We’ll walk through how to use them to overcome some of the most common creative challenges that retailers face in today’s busy email market.

Speakers
avatar for Laura Myler

Laura Myler

Bronto Software
A creative at heart, Laura Myler has spent her career curating and designing cross-channel marketing campaigns in both agency and in-house settings, with a focus on high-end fashion and retail. Driven by the ever-changing landscape of marketing, she works directly with clients, as an extension of their own marketing team, to provide and implement industry best practices in responsive design and coding. In a position where passion meets profession... Read More →


Tuesday April 25, 2017 2:30pm - 3:15pm
Ballroom P

2:30pm

Commerce Café Open
Have questions about using Bronto? Need a place to host a quick meeting? Looking for a snack and a fresh cup of coffee? We’ve got you covered in the Commerce Café, a cozy spot to relax between sessions or find the answers you need from a Bronto specialist or one of our amazing partners.
  • Burning through your battery? Charge your phone at our charging stations.
  • Craving a little pick-me-up? Let our barista whip up your favorite coffee drink.
  • Want to print some documents on the fly? Pop in and print away!
  • On the hunt for the perfect product solution? See what great options our partners have to offer.
 
Ready for a fresh, new head shot? We’ll gladly take one for you. Our photographer will be available in the Commerce Café on Tuesday afternoon from 12:30 p.m. – 5:30 p.m.

Tuesday April 25, 2017 2:30pm - 3:30pm
Ballrooms J, K, L

3:15pm

Break
Tuesday April 25, 2017 3:15pm - 3:30pm
Ballrooms J, K, L

3:30pm

Breakout Session 25: Harnessing the Power of the Mobile Revolution
To say that mobile has revolutionized shopping — both online and in-store — would be a serious understatement. According to Adobe Digital Insights, mobile sales for Cyber Monday 2016 reached upwards of $1.07 billion, an increase of 34% from the year before, and accounted for 31% of all sales. It’s clear that shoppers are using mobile to interact with brands now more than ever before, yet many retailers still haven’t revamped their strategy to shift mobile to the forefront and are missing so many opportunities for cross-channel success. Join Guidance’s Brian Beck as he walks through this dramatic explosion in mobile engagement and how brands like Munchkin and Charming Charlie are using the mobile channel as a powerful sales influencer with great success.

Speakers
avatar for Brian Beck

Brian Beck

Guidance
Brian Beck has over 20 years of experience, including more than a decade as a C-level ecommerce executive. As the senior vice president of strategy at Guidance, he advises industry leaders on driving rapid growth through ecommerce. Previously, Beck served as interim vice presiden... Read More →


Tuesday April 25, 2017 3:30pm - 4:15pm
Ballroom M

3:30pm

Breakout Session 26: Pencils Down: 50+ Winning Email Elements From A/B Testing

A/B testing is a cornerstone of digital marketing. It’s the way to ensure your ads, posts and emails are just right for each audience you’re targeting. With quality testing, you’ll raise open rates, lower unsubscribes and see a greater overall ROI. But while testing is necessary for such success, the process can often be long and laborious. That’s why we’ve done the testing for you. View more than 50 examples of winning email elements, from responsive design to unique creative to copy to CTA placement, and take home practical tips you can apply to your campaigns right away.


Speakers
avatar for Michael Mothner

Michael Mothner

Wpromote
Michael Mothner is a serial entrepreneur and Internet pioneer, having founded his first software company at the age of fourteen. In 2001, out of his dorm room at Dartmouth College, Mothner started Wpromote, where he is currently the founder and CEO. Wpromote, one of the world's leading digital marketing firms, with a team of 300 in six offices nationwide, has mastered the technique of combining human expertise with technology to successfully manage ROI-centric SEO, paid search, social media and email marketing campaigns. Wpromote is proud to be an eight-time Inc. 500 honoree, two-time winner of Ad... Read More →


Tuesday April 25, 2017 3:30pm - 4:15pm
Ballroom N

3:30pm

Breakout Session 27: Using Browse Abandonment Behavior to Drive Revenue

Today’s consumers are not only savvy, they’re increasingly demanding greater relevance from a company’s promotional messages. While automated lifecycle messages have been proven to outperform standard promotional messages, finding additional opportunities to create more relevant messaging is a constant battle marketers face. Fortunately, website behavior is now readily available, and effectively using this data can be the key to turning your marketing program into a laser-focused, consumer-targeting, purchase-driving machine.


Speakers
avatar for Steve DuBois

Steve DuBois

Bronto Software
As a professional services manager with over a decade of experience in digital marketing, Steve DuBois leads a team of consultants that onboards new customers and provides personalized strategic advice that leads to higher engagement, list growth and revenue. He and his team help clients pair the right services and products to maximize marketing efforts. DuBois joined... Read More →


Tuesday April 25, 2017 3:30pm - 4:15pm
Ballroom O

3:30pm

Breakout Session 28: Website Strategies That Put the Pedal to the Metal for Revenue

Join David Millsaps as he explores how to develop a strategy for understanding and harnessing customer intent throughout the customer journey. He’ll discuss the alignment between site structure and SEO, and how they influence automation. With plenty of real-world examples, he’ll offer methods for incorporating automation as part of your larger digital marketing strategy.


Speakers
avatar for David Millsaps

David Millsaps

Alloy Design + Development
David Millsaps is a designer and the chief experience officer for Alloy Magnetic, a digital agency focused on marketing, ecommerce and custom web software solutions. He is an experienced information architect, product manager and content strategist, and a thought leader on the in... Read More →


Tuesday April 25, 2017 3:30pm - 4:15pm
Ballroom P

3:30pm

Commerce Café Open
Have questions about using Bronto? Need a place to host a quick meeting? Looking for a snack and a fresh cup of coffee? We’ve got you covered in the Commerce Café, a cozy spot to relax between sessions or find the answers you need from a Bronto specialist or one of our amazing partners.
  • Burning through your battery? Charge your phone at our charging stations.
  • Craving a little pick-me-up? Let our barista whip up your favorite coffee drink.
  • Want to print some documents on the fly? Pop in and print away!
  • On the hunt for the perfect product solution? See what great options our partners have to offer.
 
Ready for a fresh, new head shot? We’ll gladly take one for you. Our photographer will be available in the Commerce Café on Tuesday afternoon from 12:30 p.m. – 5:30 p.m.

Tuesday April 25, 2017 3:30pm - 4:30pm
Ballrooms J, K, L

4:15pm

Break
Tuesday April 25, 2017 4:15pm - 4:30pm
Ballrooms J, K, L

4:30pm

Breakout Session 29: The Hottest Ecommerce Fashion & Beauty Trends
In a rush to keep up with consumer demand and attention, fashion and beauty retailers are becoming more innovative with their ecommerce strategies. Come see what’s hot off the digital runway for these brands, including the latest trends in mobile apps, virtual reality, analytics and personalization, and learn how to capitalize on digital investments to remain relevant in a fast-paced market niche.

Speakers
avatar for Heather Nigro

Heather Nigro

Moxxii Consulting
Always at the forefront of innovation, Heather Nigro is a serial entrepreneur in the realm of ecommerce. Her successful track record is based on her in-the-trenches experience, working both on the retailer and digital agency side throughout her career. As CEO and principal consultant for Moxxii... Read More →


Tuesday April 25, 2017 4:30pm - 5:15pm
Ballroom M

4:30pm

Breakout Session 30: Roadmap for a Successful Launch: IWA’s First 12 Months With Bronto
When implementing new marketing automation software, you must be prepared if you want to get the best bang for your buck. And IWA Wine Accessories did just that! President Ben Argov will discuss the steps the company took to get up and running with Bronto and the amazing results they’ve seen in their first year. From consulting with Bronto specialists to accessing a wealth of commerce marketing resources to incorporating a number of new tools and strategies, IWA took every opportunity to optimize its marketing program and create a solid path to success. Come hear how they did it!

Speakers
avatar for Ben Argov

Ben Argov

Planet One Products, Inc.
Ben Argov is the president of Planet One Products, Inc., a holding company of brands focused exclusively on wine storage products and accessories. The company’s brands include IWA Wine Accessories, Le Cache Premium Wine Cabinets, CellarPro Cooling Systems and WineKeeper, and its operations include manufacturing, distribution, mail-order catalog and ecommerce for wholesale and retail customers. Starting with its first acquisition in 2004, Argov has guided the... Read More →


Tuesday April 25, 2017 4:30pm - 5:15pm
Ballroom N

4:30pm

Breakout Session 31: Campaigns and New Reports: A Match Made in Marketing Heaven

Get an in-depth look at this new functionality, all built from the ground up on Bronto’s extensive reporting platform. We’ll review over 20 metrics that can be combined in countless ways: delivery, message, A/B split and segment-level reporting; device-level reports for desktop, phone and tablet metrics; and robust link-level RFM metrics and heat maps. In addition, see how Campaigns can empower your commerce marketing messages, workflows, segments and reports throughout Bronto. You don’t want to miss this! 


Speakers
avatar for Matt Davis

Matt Davis

Bronto Software
Matt Davis is responsible for delivering solutions at the heart of the Bronto Marketing Platform, including workflows and automation, reporting, analytics and API, to help retailers maximize the impact of their marketing campaigns. He has over a decade of experience in product ma... Read More →


Tuesday April 25, 2017 4:30pm - 5:15pm
Ballroom O

4:30pm

Session 32: Small Is the New Smart: An Australian Brand Goes Global
If your small team plans to chase global goals, make sure your partners know how to think big. Three years ago, EMU Australia set out on a journey of online expansion, but we wanted to maintain an intimate awareness of our product and what our customers love. We needed tools that would allow us to scale without being overwhelmed. Our philosophy: Know our limits, and be smart about what we don’t know, which means engaging partners with the right stuff. Learn more about the benefits of being small and the challenges and rewards of working with platforms and partners that can help you grow.

Speakers
avatar for Sue Meehan

Sue Meehan

EMU Australia
As EMU Australia’s global director of brand and ecommerce, Sue Meehan manages a team spread across Australia, Europe and North America, delivering online business growth and brand reach for this iconic Australian company. Initially hired to implement a complete re-platform to Demandware and launch 10 geo-specific, regional ecommerce sites, Meehan now oversees all consumer-facing retail and online activity. She also manages new initiatives and partnerships, such as EMU... Read More →


Tuesday April 25, 2017 4:30pm - 5:15pm
Ballroom P

4:30pm

Commerce Café Open
Have questions about using Bronto? Need a place to host a quick meeting? Looking for a snack and a fresh cup of coffee? We’ve got you covered in the Commerce Café, a cozy spot to relax between sessions or find the answers you need from a Bronto specialist or one of our amazing partners.
  • Burning through your battery? Charge your phone at our charging stations.
  • Craving a little pick-me-up? Let our barista whip up your favorite coffee drink.
  • Want to print some documents on the fly? Pop in and print away!
  • On the hunt for the perfect product solution? See what great options our partners have to offer.
 
Ready for a fresh, new head shot? We’ll gladly take one for you. Our photographer will be available in the Commerce Café on Tuesday afternoon from 12:30 p.m. – 5:30 p.m.

Tuesday April 25, 2017 4:30pm - 6:00pm
Ballrooms J, K, L

5:15pm

Open Evening to Explore Las Vegas
Tuesday April 25, 2017 5:15pm - 10:00pm
TBA
 
Wednesday, April 26
 

7:00am

Registration Open
Wednesday April 26, 2017 7:00am - 5:00pm
Level 2, Sands Expo

8:00am

Breakfast
Wednesday April 26, 2017 8:00am - 9:30am
Ballrooms C, D

8:00am

Commerce Café Open
Have questions about using Bronto? Need a place to host a quick meeting? Looking for a snack and a fresh cup of coffee? We’ve got you covered in the Commerce Café, a cozy spot to relax between sessions or find the answers you need from a Bronto specialist or one of our amazing partners.
  • Burning through your battery? Charge your phone at our charging stations.
  • Craving a little pick-me-up? Let our barista whip up your favorite coffee drink.
  • Want to print some documents on the fly? Pop in and print away!
  • On the hunt for the perfect product solution? See what great options our partners have to offer.

Wednesday April 26, 2017 8:00am - 9:30am
Ballrooms J, K, L

8:00am

SuiteWorld Expo Open
All Bronto Summit attendees are welcome to visit NetSuite’s SuiteWorld Expo at no additional cost. With NetSuite product experts and more than 100 cloud partners on hand, you can explore a variety of solutions for all types of vertical industries. Stop by the Demogrounds to see the latest and greatest NetSuite product features and take a deep dive into the complete NetSuite business platform.
 
And be sure to stop by the SuiteStore to pick up limited edition NetSuite and Bronto gear. No need to line up at the register – just ask a roaming sales associate to check you out using NetSuite’s SuiteCommerce InStore mobile point-of-sale solution.

Wednesday April 26, 2017 8:00am - 5:00pm
Level 2, Sands Expo, Exhibit Hall C

9:30am

Breakout Session 33: Bigger Isn’t Always Better: How to Get the Most From Your Email List

At Tommy John, we’ve come to learn that size does not trump quality when it comes to email subscribers. It doesn’t matter how large your list is if the majority of your contacts are not engaging with email. In this session, we’ll discuss how you can use list segmentation, automated workflows and personalized, dynamic content to create powerful messages that keep your customers engaged with your brand.


Speakers
avatar for Katie Hansen

Katie Hansen

Tommy John
Katie Hansen is the senior manager of retention marketing for Tommy John, a men’s fashion retailer. Specializing in email marketing, she leads a team that develops and executes targeted campaigns designed to increase customer loyalty and LTV. With a focus on testing and optimizin... Read More →


Wednesday April 26, 2017 9:30am - 10:15am
Ballroom M

9:30am

Breakout Session 34: Cart Recovery Strategies That Convert: Notes From the Field

Explore real-world examples of cart recovery campaigns, featuring broad applications for those who currently use cart recovery and are ready to optimize their program. Specifically, we’ll examine examples from a high-end women’s fashion line that uses cart item limitations to ensure its branding and product shine through, a gift company that excludes high-value customers with extensive gift lists and targets more casual consumers and two outdoor clothing companies that have created multi-national, multi-lingual cart recovery campaigns.


Speakers
avatar for David Taitelbaum

David Taitelbaum

Bronto Software
David Taitelbaum leads the West Coast strategy services for Oracle’s Bronto Software. In this role, he provides consulting to Bronto’s clients on digital marketing strategy and customer engagement campaigns throughout North America and Asia. Taitelbaum has over 15 years of experience leading ecommerce organizations and developing successful marketing campaigns for companies of all sizes. Most recently, he oversaw global ecommerce operations for City of Sleep, including support, marketing and channel distribution. Taitelbaum is a regular contributor to... Read More →


Wednesday April 26, 2017 9:30am - 10:15am
Ballroom N

9:30am

Breakout Session 35: Customer-First SEO: The Search for Better Customer Engagement

The way consumers and businesses search for and discover products and services is changing. Device types are proliferating, voice is becoming the new user interface and organic search results are being squeezed by the need to drive search engine revenue. All of this calls for new ways to attract and engage customers, without completely abandoning tried-and-true methods of customer acquisition. In this session, you’ll learn about:

  • The changes to organic search and how it will continue to change.
  • The fragmentation of  front-line customer acquisition and engagement.
  • How a customer-first approach to content affects search results and engagement.
  • Why brands need to become a destination for more than just the products they sell.

Speakers
avatar for Randy Kohl

Randy Kohl

Gorilla Group
Randy Kohl is director of content and digital strategy at Gorilla Group, a Webby award-winning digital commerce agency. With almost 20 years’ experience, Kohl works with B2B and consumer brands, ranging from startups to Fortune 500 companies, to create and implement strategies th... Read More →


Wednesday April 26, 2017 9:30am - 10:15am
Ballroom O

9:30am

Breakout Session 36: Text Ya Later

In a world of inbox clutter, SMS messages are a great way to reach new and existing customers. At ELOQUII, a fast fashion women’s plus-size apparel company, we see SMS as a more personal space than email and chart our strategies accordingly. We launched our own SMS program in September 2016, and our SMS messages provide true value to our customers by addressing F.O.S.O. (fear of selling out!). We send one message a week promoting a super-hot item that’s low on inventory. Learn more about our tactics and how to:  

  • Create a unique SMS strategy, where you serve up new, exciting content to your customers.
  • Get up and running with SMS messages in Bronto.
  • Scale your program.
  • Measure and track success.

Speakers
avatar for Kelsey Foy

Kelsey Foy

ELOQUII
Kelsey Foy is the head of retention marketing at ELOQUII, a trend-driven plus-size apparel startup that designs and sells fast fashion sizes 14-28, where Foy oversees the email and SMS/text strategy and performance, customer lifecycle engagement and customer loyalty programs. She has over six years of experience in digital marketing and specializes in email. Prior to ELOQUII, Foy worked for an Amazon subsidiary, Quidsi, where she led retention marketing for Diapers.com. Before venturing into the diaper business, she worked on... Read More →


Wednesday April 26, 2017 9:30am - 10:15am
Ballroom P

9:30am

Commerce Café Open
Have questions about using Bronto? Need a place to host a quick meeting? Looking for a snack and a fresh cup of coffee? We’ve got you covered in the Commerce Café, a cozy spot to relax between sessions or find the answers you need from a Bronto specialist or one of our amazing partners.
  • Burning through your battery? Charge your phone at our charging stations.
  • Craving a little pick-me-up? Let our barista whip up your favorite coffee drink.
  • Want to print some documents on the fly? Pop in and print away!
  • On the hunt for the perfect product solution? See what great options our partners have to offer.

Wednesday April 26, 2017 9:30am - 10:30am
Ballrooms J, K, L

10:15am

Break
Wednesday April 26, 2017 10:15am - 10:30am
Ballrooms J, K, L

10:30am

Breakout Session 37: It’s All About Timing: How to Get the Most From Your Triggered Campaigns
With triggered campaigns being a third of its email business, we ensure that automated messages with relevant content are being sent at the most opportunistic time in the customer lifecycle. Such a focus on timing and content development has helped the company achieve double-digit growth in its automated campaigns. Come see how they did it and how you can use Bronto to enhance your messages with relevant content your subscribers will really appreciate.

Speakers
avatar for Caitlin Flemming

Caitlin Flemming

Paul Fredrick
Caitlin Flemming is the CRM Manager-Email for Paul Fredrick, a menswear ecommerce retailer, which provides smart style for the male business professional. At Paul Fredrick, she plays an integral part in customer retention for the brand by better understanding the customer’s shopp... Read More →


Wednesday April 26, 2017 10:30am - 11:15am
Ballroom M

10:30am

Breakout Session 38: You Had Me at Hello … Now Let’s Get Personal!

Consumers are crying out for personalized communication, but very few brands have managed to fully deliver it. To do it successfully, the customer must be at the heart of your strategy. You must understand their needs and behaviors, as well as what content they wish to see and when. We’ll identify quick wins to drive revenue throughout the customer journey, the behavior that indicates a customer is about to buy and how to use personalization to nudge them to the sale, and the use of browsing behavior and real-time data to provide a truly personalized strategy.


Speakers
avatar for Saima Alibhai

Saima Alibhai

Bronto Software
Saima Alibhai has over 10 years of experience in the marketing technology industry, working alongside clients internationally in the UK, Europe and Latin America. She has helped leading brands, including Sony Europe, Vivienne Westwood, Nine West, French Connection, Walmart and Ab... Read More →


Wednesday April 26, 2017 10:30am - 11:15am
Ballroom N

10:30am

Breakout Session 39: How a Unified Approach to Marketing Put UK Flooring Direct on Solid Ground

Hear how UK Flooring Direct, a leading online retailer of flooring products, is using SuiteCommerce and the Bronto Marketing Platform to drive sales and customer engagements. Discover how moving from siloed, homegrown systems to a unified omnichannel platform has helped lead to our 45% year-over-year growth. This integrated commerce marketing approach has provided greater insight into how customers interact with our company across channels allowing for a more targeted approach to marketing. Among the successes: an 80% year-over-year improvement in email-driven revenue and a 25% improvement in order conversion rate.


Speakers
avatar for Josh Ashby

Josh Ashby

UK Flooring Direct
Having started with UK Flooring Direct when it was a small family business, Josh Ashby learned the business from the ground up, working in nearly every role in the business over the past eight years. He’s been in his current role as commercial director for more than three years. Ashby heads up the marketing, digital and technology departments of the business, delivering on the... Read More →


Wednesday April 26, 2017 10:30am - 11:15am
Ballroom O

10:30am

Breakout Session 40: How I Learned to Stop Worrying and Love My Analytics

What defines “good data” in digital marketing? More importantly, how do you know if you have it? These questions are too important to ignore in an industry as fast-paced as ecommerce. Without the right data guiding your decisions, it’s easy to quickly lose money and opportunity. Colin Moynihan of Uncle Dan’s Outfitters and Lauren Hyatt of ROI Revolution will share the story of Uncle Dan’s quest for better data and teach you the strategies to start your own journey. Topics will include: what you should be tracking and how, unique ways to segment your digital marketing data and how to handle hybrid data when you have brick-and-mortar locations.


Speakers
avatar for Lauren Hyatt

Lauren Hyatt

ROI Revolution
Lauren Hyatt joined ROI Revolution in 2011 as a paid search analyst and now leads a team of seven PPC analysts. She also oversees ROI Revolution’s enterprise consulting service. Hyatt has managed over $40 million in AdWords, Bing Ads, and Yahoo PPC spend for over 60 ecommerce ret... Read More →
avatar for Colin Moynihan

Colin Moynihan

Uncle Dan’s Outfitters
Colin Moynihan is COO and CFO at Uncle Dan's Outfitters, a specialty outdoor ecommerce company with four brick-and-mortar locations in the Chicago area. Overseeing development, operations and finance, he has helped grow the online business to become a significant part of revenue since joining Uncle... Read More →


Wednesday April 26, 2017 10:30am - 11:15am
Ballroom P

10:30am

Commerce Café Open
Have questions about using Bronto? Need a place to host a quick meeting? Looking for a snack and a fresh cup of coffee? We’ve got you covered in the Commerce Café, a cozy spot to relax between sessions or find the answers you need from a Bronto specialist or one of our amazing partners.
  • Burning through your battery? Charge your phone at our charging stations.
  • Craving a little pick-me-up? Let our barista whip up your favorite coffee drink.
  • Want to print some documents on the fly? Pop in and print away!
  • On the hunt for the perfect product solution? See what great options our partners have to offer.

Wednesday April 26, 2017 10:30am - 11:30am
Ballrooms J, K, L

11:15am

Break
Wednesday April 26, 2017 11:15am - 11:30am
Ballrooms J, K, L

11:30am

Breakout Session 41: Multi-Channel Marketing Master Class: Learn How Jerome’s Furniture Boosted In-Store Visits 70%

With 12 brick-and-mortar locations and an active online presence, Jerome’s Furniture is constantly looking for new ways to engage its customers and bridge consumer behavior on multiple devices with actual trips to its stores. By combining acquisition and retention marketing, our company has seen a 70% increase in foot traffic to its physical locations. Using data from customer acquisition channels, our retention marketing efforts have helped them achieve lifts in both onsite and in-store repeat traffic and sales. In this session, you’ll learn from Jerome’s Senior Vice President of Digital Scott Perry, and CPC Strategy CEO Rick Backus how the furniture retailer is using the power of first-party data for personalization, geolocation and retargeting to improve sales and provide an omnichannel shopping experience.


Speakers
avatar for Rick Backus

Rick Backus

CPC Strategy
Rick Backus is the CEO and co-founder of CPC Strategy. Backus has spent his entire professional life in online retail. Before co-founding CPC Strategy in 2007, he worked with a price comparison site, PriceGrabber.com. Today, Backus is focused on growth opportunities and keeping C... Read More →
avatar for Scott Perry

Scott Perry

Jerome’s Furniture
Scott Perry is the senior vice president of digital marketing for IT and omnichannel for Jerome’s Furniture, one of the fastest-growing furniture chains in the US. Perry has a passion for ecommerce, omnichannel, digital advertising and business in general. Before joining Jerome’s in 2013, he was the owner and president of Everything Furniture. For more than 21 years, Perry has been involved in ecommerce and Internet marketing, managing multiple brands and launching several websites. In his role at... Read More →


Wednesday April 26, 2017 11:30am - 12:15pm
Ballroom M

11:30am

Breakout Session 42: Fast Fashion Meets Fast Marketing: Getting the Timing Just Right
The modern consumer doesn’t just crave a uniform experience from your brand – they expect it. To meet this demand, we must ensure not only consistency, but an easy-to-navigate experience at every turn. From the “meet cute” to every moment after, your customers are providing all that you need to meet and exceed their needs. It’s up to you to know when and how to request the right information and use it in a meaningful way. Understanding your role in each step of the customer journey is the best way to acquire and retain valuable customers.

Speakers
avatar for Briana Mitchell

Briana Mitchell

francesca’s
Briana Mitchell is the marketing manager for francesca’s, a position which helps her market curated fashion to women ages 16-54 and beyond. She’s spent half of her career in the agency world, serving multiple clients, and the other half client-side. Her specialties include copywriting, branding, and ensuring the Oxford comma is always in use. With a degree in English and Business Management, Mitchell is able to wear both her creative and analytical hats. When... Read More →


Wednesday April 26, 2017 11:30am - 12:15pm
Ballroom N

11:30am

Breakout Session 43: In Pursuit of One-to-One Marketing
As marketers, we’ve become more adept at finding the most relevant audience for each message. But with the advances in CRM technology and the data we’re now able to collect, consumers continue to expect us to do more and develop very personalized experiences. At Lucky Brand, we’ve faced this challenge and developed some great solutions for meeting their demand. In this session, we’ll discuss the benefits of one-to-one marketing and how to develop your strategy, including a number of great use cases for incorporating one-to-one marketing and tips for using Bronto as part of this marketing strategy.

Speakers
avatar for Mark Estrada

Mark Estrada

Lucky Brand
As the CRM and email marketing analyst at Lucky Brand, Mark Estrada oversees the implementation, analysis and strategic direction of all CRM and email marketing efforts. Working tirelessly to guide customers from subject line to conversion, he believes in leveraging customer data and engagement behavior to drive business and engage customers in... Read More →


Wednesday April 26, 2017 11:30am - 12:15pm
Ballroom O

11:30am

Breakout Session 44: The Power of Influencers: A Guide to 3 Types of Social Brand Ambassadors

Are you looking for brand ambassadors? Leveraging brand or product ambassadors on social media is one of the most effective ways to generate (and curate) content and engage with your target market. This session will cover how to identify, incentivize and create a program using three types of brand ambassadors: user-generated content enthusiasts, blog influencers and employee advocates. Discover how to gain brand advocates and build a relationship with them on social to ultimately drive traffic and revenue to your business.


Speakers
avatar for Jen Stone

Jen Stone

Bronto Software
Jen Stone has worked for a vast range of clients, from ecommerce corporations to small local businesses across multiple industries, and has a passion for all things digital. In her previous role, Stone was in charge of branding for the No. 1 furniture retailer in the Northeast. She also managed a multi-million-dollar digital budget and a team to implement social media strategy for over 110 stores. She believes that unique businesses deserve unique social strategies to succeed... Read More →


Wednesday April 26, 2017 11:30am - 12:15pm
Ballroom P

11:30am

Commerce Café Open
Have questions about using Bronto? Need a place to host a quick meeting? Looking for a snack and a fresh cup of coffee? We’ve got you covered in the Commerce Café, a cozy spot to relax between sessions or find the answers you need from a Bronto specialist or one of our amazing partners.
  • Burning through your battery? Charge your phone at our charging stations.
  • Craving a little pick-me-up? Let our barista whip up your favorite coffee drink.
  • Want to print some documents on the fly? Pop in and print away!
  • On the hunt for the perfect product solution? See what great options our partners have to offer.

Wednesday April 26, 2017 11:30am - 12:30pm
Ballrooms J, K, L

12:15pm

Networking Lunch
Wednesday April 26, 2017 12:15pm - 1:30pm
Ballrooms C, D

12:15pm

Commerce Café Open
Have questions about using Bronto? Need a place to host a quick meeting? Looking for a snack and a fresh cup of coffee? We’ve got you covered in the Commerce Café, a cozy spot to relax between sessions or find the answers you need from a Bronto specialist or one of our amazing partners.
  • Burning through your battery? Charge your phone at our charging stations.
  • Craving a little pick-me-up? Let our barista whip up your favorite coffee drink.
  • Want to print some documents on the fly? Pop in and print away!
  • On the hunt for the perfect product solution? See what great options our partners have to offer.

Wednesday April 26, 2017 12:15pm - 2:45pm
Ballrooms J, K, L

1:30pm

Breakout Session 45: The Email Sandbox: A/B Testing Without Big Data

Not all marketers have the luxury of working with lots of data and large CRM teams to develop client segments and buyer affinities. In this session, we’ll discuss the value of developing an A/B testing plan and segmentation strategy for today’s shoppers, and offer practical ideas for testing, reporting and optimization. We’ll explore the evolution of shoppers, how to decide what to test and what kinds of tests are possible when you don’t have “big data.”


Speakers
avatar for Stephanie Urban

Stephanie Urban

Tarte
Stephanie Urban has more than 10 years of experience managing digital marketing programs in the ecommerce space. As the digital marketing director for Tarte Cosmetics, a leader in healthy eco-chic beauty, she oversees the online marketing team in developing innovative and effecti... Read More →


Wednesday April 26, 2017 1:30pm - 2:15pm
Ballroom M

1:30pm

Breakout Session 46: Omnichannel Is So Last Year: What Today's Customer Really Wants
We're entering a new industrial age – the age of the customer. As marketers, we’ve seen it coming for years. Customers don't care how we define omnichannel marketing. They just want us to know who they are and what they want, and they’ve come to expect the same personalized experience across the board. So how do we offer the journey they expect? How can we reduce the friction that leads to lost conversions? In this session, we'll dive into how you can use Bronto workflows and apps to provide a seamless experience from digital to your brick-and-mortar storefront and back again.

Speakers
avatar for Tonya Donahue

Tonya Donahue

Ashley HomeStore
As the email marketing manager at Ashley HomeStore, Tonya Donahue has helped to grow what is becoming a very robust and intelligent email communication channel. She provides strategic direction and develops triggered and promotional email marketing campaigns for quick wins, while keeping long-term goals in view. Donahue loves to dig into the data and get into the head of the customer to discover what makes them tick, and she lives for the... Read More →


Wednesday April 26, 2017 1:30pm - 2:15pm
Ballroom N

1:30pm

Breakout Session 47: Future of Commerce 2.0: Customer Digital Relationships in a Changing Omnichannel World

The future of commerce is here, and it's not on the web. In 2016, Amazon created voice-only deals for Black Friday for their Alexa platform. Google launched virtual reality and artificial intelligence initiatives, Microsoft pioneered augmented reality with Hololens, and retailers Neiman Marcus and Rebecca Minkoff installed smart mirror technology to enable virtual try-ons. Is your business prepared for the innovation customers will require in the months to come? Your business can compete in this brave new world, and we can show you how.


Speakers
avatar for Phillip Jackson

Phillip Jackson

Something Digital
With over 15 years of experience creating unique online customer experiences, Phillip Jackson has both built and managed ecommerce for some of the world’s most recognizable brands. He is a two-time Magento Master and a 4x Magento Certified Developer. Jackson is a thought leader i... Read More →


Wednesday April 26, 2017 1:30pm - 2:15pm
Ballroom O

1:30pm

Breakout Session 48: Forget About Best Practices! Let Your Data Be Your Guide
No two retailers are alike, and yet we’re expected to follow the same best practices and industry standards. How can there be such cut-and-dried approaches when we’re each speaking to our own unique, distinctive groups of shoppers? Let's bust the myths to see which recommendations really are universal and which ones might be leading you astray. Working entirely with data that’s easily available, such as that found in your Google AdWords or Google Analytics accounts, we’ll apply a few simple approaches to allow you to separate the virtuous from the fallacious – and help your retail site avoid a lemming-like fate.

Speakers
avatar for Roy Steves

Roy Steves

StatBid
During the five years Roy Steves served as chief marketing officer of PoolSupplyWorld, the pure-play online retailer more than doubled revenue, resulting in an acquisition by Leslie’s Pool Supplies, a national brick-and-mortar retail chain with nearly a thousand stores in 35 states. As VP of digital marketing with... Read More →


Wednesday April 26, 2017 1:30pm - 2:15pm
Ballroom P

1:30pm

Commerce Café Open
Have questions about using Bronto? Need a place to host a quick meeting? Looking for a snack and a fresh cup of coffee? We’ve got you covered in the Commerce Café, a cozy spot to relax between sessions or find the answers you need from a Bronto specialist or one of our amazing partners.
  • Burning through your battery? Charge your phone at our charging stations.
  • Craving a little pick-me-up? Let our barista whip up your favorite coffee drink.
  • Want to print some documents on the fly? Pop in and print away!
  • On the hunt for the perfect product solution? See what great options our partners have to offer.

Wednesday April 26, 2017 1:30pm - 2:30pm
Ballrooms J, K, L

2:15pm

Break
Wednesday April 26, 2017 2:15pm - 2:30pm
Ballrooms J, K, L

2:30pm

Breakout Session 49: Blood, Mud and Bright Lights: How Trek Bicycle Uses Content to Capture Leads and Grow New Product Categories
What do you do when your growth depends on an obscure sport and the fear of bodily injury? In this session, we'll highlight two campaigns based on different content strategies that Trek Bicycle used to gain new subscribers, build market share in new product categories and increase sales in cycling accessories and the emerging cyclocross category, all while increasing cycling safety awareness.

Speakers
avatar for Casey Kohner

Casey Kohner

Trek Bicycle
Casey Kohner is a digital product manager for Trek Bicycle, the world’s leading bicycle manufacturer and the first major bike company to launch direct-to-consumer bike sales in the United States. In his 15 years with the company, Kohner has helped to create and manage global B2B and B2C ecommerce initiatives, developed... Read More →


Wednesday April 26, 2017 2:30pm - 3:15pm
Ballroom M

2:30pm

Breakout Session 50: The Struggle Is Real: How Seventh Generation Faced Some Common Marketing Challenges and Won
Digital marketers face similar challenges on a daily basis. Which email campaign will bring in the most ROI? Will my clients engage with my messaging? What’s the best way to test my offers? How do I differentiate messaging for new subscribers and returning buyers? See how Seventh Generation overcame some of these challenges – all while keeping their customers happy.

Speakers
avatar for Kellie Boggs

Kellie Boggs

Bronto Software
With over nine years of experience in developing and growing email and cross-channel marketing programs to drive revenue, Kellie Boggs brings a track record of success in building multi-channel campaigns across a variety of industries. By working one-on-one with clients to unders... Read More →
avatar for Lynnette Montgomery

Lynnette Montgomery

Seventh Generation
As the business development leader, ecommerce at Seventh Generation, Lynnette Montgomery is responsible for leading ecommerce P&L, CRM, customer acquisition and retention marketing, product merchandise and design, user experience and analytics. With over 18 years of experience leading ecommerce and digital marketing for multi-channel retailers, Montgomery has a wide range of expertise in digital marketing, ecommerce operations and technology. Prior to Seventh Generation, Montgomery held various positions leading global ecommerce and digital marketing for... Read More →


Wednesday April 26, 2017 2:30pm - 3:15pm
Ballroom N

2:30pm

Breakout Session 51: Why Your Email Program Sucks

Consumer behavior and expectations are changing. Is your company unintentionally ignoring the change? In this session, Zakowicz will highlight a number of retailers and demonstrate how they have missed with their new subscribers and lifecycle marketing. From analyzing the welcome series, promotional cadence, segmentation, cart recovery and other lifecycle strategies, he will show you how you could be alienating potential customers without even realizing it.


Speakers
avatar for Greg Zakowicz

Greg Zakowicz

Bronto Software
Greg Zakowicz is a senior commerce marketing analyst at Oracle's Bronto Software. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers... Read More →


Wednesday April 26, 2017 2:30pm - 3:15pm
Ballroom O

2:30pm

Breakout Session 52: Beyond the Click: Mastering the Onsite Experience
Nothing excites a customer more than receiving a personalized email with the perfect product and content recommendations. But after a quick click through to your site to make the purchase, the product they want is nowhere to be found on your landing page, leaving the customer to feel as if you don't even know who they are. Guilty? Join Blue Acorn CMO Chris Guerra as he offers examples of brands that are mastering the personalized experience – from email to checkout – and takeaways to help you improve your customer's journey.

Speakers
avatar for Chris Guerra

Chris Guerra

Blue Acorn
Chris Guerra joined Blue Acorn in 2012 and currently serves as the chief marketing officer for the premium ecommerce agency that helps retailers and brands achieve growth through a data-driven approach. He is seasoned in the creation and execution of ecommerce strategies and opti... Read More →


Wednesday April 26, 2017 2:30pm - 3:15pm
Ballroom P

2:30pm

Commerce Café Open
Have questions about using Bronto? Need a place to host a quick meeting? Looking for a snack and a fresh cup of coffee? We’ve got you covered in the Commerce Café, a cozy spot to relax between sessions or find the answers you need from a Bronto specialist or one of our amazing partners.
  • Burning through your battery? Charge your phone at our charging stations.
  • Craving a little pick-me-up? Let our barista whip up your favorite coffee drink.
  • Want to print some documents on the fly? Pop in and print away!
  • On the hunt for the perfect product solution? See what great options our partners have to offer.

Wednesday April 26, 2017 2:30pm - 3:30pm
Ballrooms J, K, L

3:15pm

Break
Wednesday April 26, 2017 3:15pm - 3:30pm
Ballrooms J, K, L

3:30pm

KEYNOTE The Power of Next: Evolve to Omnichannel
With information and product at their fingertips, today’s retail consumers have high expectations for their shopping experiences. Multi-touch, multi-channel purchases are the norm, and while most research begins online, shoppers may decide to buy in the store. Join us as we discuss how to go beyond simply reacting to customer demands to anticipating and exceeding their ever-evolving expectations. We’ll share strategies for creating an in-store experience online and equipping your sales associates with the tools to become more relevant than the smartphone in the consumer’s pocket.

Speakers
avatar for Branden Jenkins

Branden Jenkins

Oracle NetSuite Global Business Unit
Branden Jenkins is the former CEO of Retail Anywhere, Inc., and is an experienced software executive with more than 15 years of technical, sales and operational experience. As general manager of retail for Oracle NetSuite Global Business Unit, he is responsible for the overall di... Read More →
avatar for Andy Lloyd

Andy Lloyd

Oracle NetSuite Global Business Unit
In his role as vice president of commerce products at Oracle NetSuite Global Business Unit, Lloyd spearheads the omnichannel commerce efforts both from a product and new business development perspective. Prior to Oracle’s acquisition of NetSuite, Lloyd was general manager of comm... Read More →
avatar for Matthew Rhodus

Matthew Rhodus

Oracle NetSuite Global Business Unit
Matthew Rhodus, director and industry solutions principal for retail at Oracle NetSuite Global Business Unit, is a seasoned software executive with extensive sales, product and implementation knowledge in the retail industry. Rhodus has lent his technology expertise on major projects for multiple Fortune 500 companies, including some of the... Read More →


Wednesday April 26, 2017 3:30pm - 4:30pm
Ballrooms E, F, G

7:00pm

7:30pm

Gala at Hard Rock Cafe
What better way to celebrate the last night in Vegas than an evening of food and fun at the most state-of-the-art Hard Rock Cafe in the world. Join DJ Dojah on the dance floor, and enjoy legendary headline performances from Royal Machines and other surprise guests.

Wednesday April 26, 2017 7:30pm - 11:00pm
Hard Rock Cafe Las Vegas
 
Thursday, April 27
 

8:00am

Breakfast (Available to All Attendees)
Thursday April 27, 2017 8:00am - 9:30am
Ballrooms C, D

8:00am

Registration Open
Thursday April 27, 2017 8:00am - 10:00am
Level 2, Sands Expo

8:00am

Bronto Marketing Platform Power Training (Pre-Registration Required)
Completely overhauled for Bronto Summit 2017, Bronto's Power Training leaves the crash course behind and focuses on converting casual users into top-notch marketers. We’ll focus on proven strategies for commerce marketing, including how to acquire, engage, convert and optimize.You’ll learn how to get more out of the Bronto Marketing Platform and its applications, including how to grow a healthy email list, increase engagement rates, target high-value contacts with automation and drive conversions.

*Please note this training will not include basic account set up topics.
 
For more information on the training, visit the agenda.

Thursday April 27, 2017 8:00am - 12:00pm
Ballroom O

8:00am

Commerce Café Open
Have questions about using Bronto? Need a place to host a quick meeting? Looking for a snack and a fresh cup of coffee? We’ve got you covered in the Commerce Café, a cozy spot to relax between sessions or find the answers you need from a Bronto specialist or one of our amazing partners.
  • Burning through your battery? Charge your phone at our charging stations.
  • Craving a little pick-me-up? Let our barista whip up your favorite coffee drink.
  • Want to print some documents on the fly? Pop in and print away!
  • On the hunt for the perfect product solution? See what great options our partners have to offer.

Thursday April 27, 2017 8:00am - 1:00pm
Ballrooms J, K, L

8:00am

SuiteWorld Expo Open
All Bronto Summit attendees are welcome to visit NetSuite’s SuiteWorld Expo at no additional cost. With NetSuite product experts and more than 100 cloud partners on hand, you can explore a variety of solutions for all types of vertical industries. Stop by the Demogrounds to see the latest and greatest NetSuite product features and take a deep dive into the complete NetSuite business platform.
 
And be sure to stop by the SuiteStore to pick up limited edition NetSuite and Bronto gear. No need to line up at the register – just ask a roaming sales associate to check you out using NetSuite’s SuiteCommerce InStore mobile point-of-sale solution.

Thursday April 27, 2017 8:00am - 2:00pm
Level 2, Sands Expo, Exhibit Hall C

8:30am

Partner Meeting (By Invitation)
A morning of education, networking and collaboration hosted by the Bronto Business Development team.
This is a partners-only event.

Thursday April 27, 2017 8:30am - 11:30am
TBA

8:30am

Customer Advisory Board (By Invitation)
Special meeting for strategic product feedback and industry guidance hosted by Bronto Engineering.
Closed Meeting. Invitation Only. Contact customers@bronto.com for information about Customer Advisory Board membership.

Thursday April 27, 2017 8:30am - 12:30pm
TBA

11:30am

Boxed Lunches (Available to All Attendees)
Thursday April 27, 2017 11:30am - 1:00pm
Ballrooms C, D

1:00pm

Conference Concludes
Thursday April 27, 2017 1:00pm - 2:00pm
TBA

1:00pm

Bronto Marketing Platform Power Training: Convert
  • Build your browse recovery and cart recovery programs.
  • Launch a campaign using Socialite’s Instagram Shopping.

 

For more information on the training, visit the agenda.


Thursday April 27, 2017 1:00pm - 2:45pm
Ballroom O

2:45pm

Break
Thursday April 27, 2017 2:45pm - 3:00pm
Ballroom O

3:00pm

Bronto Marketing Platform Power Training: Optimize
  • Streamline your message creation with content tags.
  • Increase domain-based deliverability.
  • Perform A/B split deliveries and put Bronto reporting to the test.

 

For more information on the training, visit the agenda.


Thursday April 27, 2017 3:00pm - 5:00pm
Ballroom O