Every year, we host the Surfing Dog Spectacular for over 6000 residents in beautiful Noosa, Australia. But as Australia's largest, oldest and most awarded online pet health products retailer, we don't just host the event, we use it to drive digital engagement with dog lovers across Australia and the world.
In this multi-device, cross-channel world of commerce, there are two critical moments when consumers tend to stray from the online shopping process: product pages and the shopping cart. The fact that abandonment rates are increasing shouldn’t be a cause for alarm – it’s a great opportunity for retailers. We’ll explore the findings from an audit of the remarketing efforts of more than 100 retailers and discuss the best strategies for optimizing the online checkout process and reducing product page and cart abandonment. Come see how to bring shoppers back and turn those potential lost sales into actual revenue!
How do you build repeat purchasers, especially when the majority of your customers purchase a high AOV item like a Christmas tree? At Balsam Hill, we found success by focusing on the post-purchase experience. We’ll discuss:
These days, the most important screens are the small ones. Mobile sales have more than doubled from 2013 to 2015, and in 2016, almost half of shopper traffic came from mobile devices. Designing a plan that allows for constant reinvigoration will be a distinguishing factor of super marketers in 2017. Learn why investing in mobile now will help you succeed tomorrow.
Get an in-depth look at this new functionality, all built from the ground up on Bronto’s extensive reporting platform. We’ll review over 20 metrics that can be combined in countless ways: delivery, message, A/B split and segment-level reporting; device-level reports for desktop, phone and tablet metrics; and robust link-level RFM metrics and heat maps. In addition, see how Campaigns can empower your commerce marketing messages, workflows, segments and reports throughout Bronto. You don’t want to miss this!
Learn the strategies behind the email success of Woodwind & Brasswind since adopting Bronto in 2014. We’ll explore the use of the Bronto order system, RFM and internal data, as well as overall program segmentation, to measure and optimize our campaigns. Learn how to use the Bronto platform and its recommendation engine to create a more personalized experience without additional effort. And take a deep dive into the automation that ties it all together, particularly adding and optimizing workflows responsible for incremental growth.
With 79 stores in 22 states and an email database of over one million subscribers, Sportsman’s Warehouse saw the need to streamline its email marketing, while providing much more relevant messages to all of its customers. Ecommerce Marketing Manager Colby Saenz and Bronto Marketing Strategist David Taitelbaum will review several key omnichannel strategies the company has pursued this year to improve the overall experience for Sportsman’s Warehouse subscribers and customers, including the use of geotargeting segmentation, targeted coupons, and a focus on growing the loyalty program.
When millennials love a brand, they’re intensely loyal. But that loyalty isn’t easy to inspire. For this generation in particular, email is only one piece of the storytelling process. With every email, social media post and web page, you have the opportunity to tell a story. Explore how millennials interact with email and learn how to use each piece of content to push the narrative forward and reinforce millennials’ love for your brand.
A/B testing is a cornerstone of digital marketing. It’s the way to ensure your ads, posts and emails are just right for each audience you’re targeting. With quality testing, you’ll raise open rates, lower unsubscribes and see a greater overall ROI. But while testing is necessary for such success, the process can often be long and laborious. That’s why we’ve done the testing for you. View more than 50 examples of winning email elements, from responsive design to unique creative to copy to CTA placement, and take home practical tips you can apply to your campaigns right away.
Today’s consumers are not only savvy, they’re increasingly demanding greater relevance from a company’s promotional messages. While automated lifecycle messages have been proven to outperform standard promotional messages, finding additional opportunities to create more relevant messaging is a constant battle marketers face. Fortunately, website behavior is now readily available, and effectively using this data can be the key to turning your marketing program into a laser-focused, consumer-targeting, purchase-driving machine.
Join David Millsaps as he explores how to develop a strategy for understanding and harnessing customer intent throughout the customer journey. He’ll discuss the alignment between site structure and SEO, and how they influence automation. With plenty of real-world examples, he’ll offer methods for incorporating automation as part of your larger digital marketing strategy.
Get an in-depth look at this new functionality, all built from the ground up on Bronto’s extensive reporting platform. We’ll review over 20 metrics that can be combined in countless ways: delivery, message, A/B split and segment-level reporting; device-level reports for desktop, phone and tablet metrics; and robust link-level RFM metrics and heat maps. In addition, see how Campaigns can empower your commerce marketing messages, workflows, segments and reports throughout Bronto. You don’t want to miss this!
At Tommy John, we’ve come to learn that size does not trump quality when it comes to email subscribers. It doesn’t matter how large your list is if the majority of your contacts are not engaging with email. In this session, we’ll discuss how you can use list segmentation, automated workflows and personalized, dynamic content to create powerful messages that keep your customers engaged with your brand.
Explore real-world examples of cart recovery campaigns, featuring broad applications for those who currently use cart recovery and are ready to optimize their program. Specifically, we’ll examine examples from a high-end women’s fashion line that uses cart item limitations to ensure its branding and product shine through, a gift company that excludes high-value customers with extensive gift lists and targets more casual consumers and two outdoor clothing companies that have created multi-national, multi-lingual cart recovery campaigns.
The way consumers and businesses search for and discover products and services is changing. Device types are proliferating, voice is becoming the new user interface and organic search results are being squeezed by the need to drive search engine revenue. All of this calls for new ways to attract and engage customers, without completely abandoning tried-and-true methods of customer acquisition. In this session, you’ll learn about:
In a world of inbox clutter, SMS messages are a great way to reach new and existing customers. At ELOQUII, a fast fashion women’s plus-size apparel company, we see SMS as a more personal space than email and chart our strategies accordingly. We launched our own SMS program in September 2016, and our SMS messages provide true value to our customers by addressing F.O.S.O. (fear of selling out!). We send one message a week promoting a super-hot item that’s low on inventory. Learn more about our tactics and how to:
Consumers are crying out for personalized communication, but very few brands have managed to fully deliver it. To do it successfully, the customer must be at the heart of your strategy. You must understand their needs and behaviors, as well as what content they wish to see and when. We’ll identify quick wins to drive revenue throughout the customer journey, the behavior that indicates a customer is about to buy and how to use personalization to nudge them to the sale, and the use of browsing behavior and real-time data to provide a truly personalized strategy.
Hear how UK Flooring Direct, a leading online retailer of flooring products, is using SuiteCommerce and the Bronto Marketing Platform to drive sales and customer engagements. Discover how moving from siloed, homegrown systems to a unified omnichannel platform has helped lead to our 45% year-over-year growth. This integrated commerce marketing approach has provided greater insight into how customers interact with our company across channels allowing for a more targeted approach to marketing. Among the successes: an 80% year-over-year improvement in email-driven revenue and a 25% improvement in order conversion rate.
What defines “good data” in digital marketing? More importantly, how do you know if you have it? These questions are too important to ignore in an industry as fast-paced as ecommerce. Without the right data guiding your decisions, it’s easy to quickly lose money and opportunity. Colin Moynihan of Uncle Dan’s Outfitters and Lauren Hyatt of ROI Revolution will share the story of Uncle Dan’s quest for better data and teach you the strategies to start your own journey. Topics will include: what you should be tracking and how, unique ways to segment your digital marketing data and how to handle hybrid data when you have brick-and-mortar locations.
With 12 brick-and-mortar locations and an active online presence, Jerome’s Furniture is constantly looking for new ways to engage its customers and bridge consumer behavior on multiple devices with actual trips to its stores. By combining acquisition and retention marketing, our company has seen a 70% increase in foot traffic to its physical locations. Using data from customer acquisition channels, our retention marketing efforts have helped them achieve lifts in both onsite and in-store repeat traffic and sales. In this session, you’ll learn from Jerome’s Senior Vice President of Digital Scott Perry, and CPC Strategy CEO Rick Backus how the furniture retailer is using the power of first-party data for personalization, geolocation and retargeting to improve sales and provide an omnichannel shopping experience.
Are you looking for brand ambassadors? Leveraging brand or product ambassadors on social media is one of the most effective ways to generate (and curate) content and engage with your target market. This session will cover how to identify, incentivize and create a program using three types of brand ambassadors: user-generated content enthusiasts, blog influencers and employee advocates. Discover how to gain brand advocates and build a relationship with them on social to ultimately drive traffic and revenue to your business.
Not all marketers have the luxury of working with lots of data and large CRM teams to develop client segments and buyer affinities. In this session, we’ll discuss the value of developing an A/B testing plan and segmentation strategy for today’s shoppers, and offer practical ideas for testing, reporting and optimization. We’ll explore the evolution of shoppers, how to decide what to test and what kinds of tests are possible when you don’t have “big data.”
The future of commerce is here, and it's not on the web. In 2016, Amazon created voice-only deals for Black Friday for their Alexa platform. Google launched virtual reality and artificial intelligence initiatives, Microsoft pioneered augmented reality with Hololens, and retailers Neiman Marcus and Rebecca Minkoff installed smart mirror technology to enable virtual try-ons. Is your business prepared for the innovation customers will require in the months to come? Your business can compete in this brave new world, and we can show you how.
Consumer behavior and expectations are changing. Is your company unintentionally ignoring the change? In this session, Zakowicz will highlight a number of retailers and demonstrate how they have missed with their new subscribers and lifecycle marketing. From analyzing the welcome series, promotional cadence, segmentation, cart recovery and other lifecycle strategies, he will show you how you could be alienating potential customers without even realizing it.
For more information on the training, visit the agenda.
For more information on the training, visit the agenda.
