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Monday, April 24 • 4:30pm - 5:15pm
Breakout Session 13: Building Loyalty With a Content-Rich Post-Purchase Plan

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How do you build repeat purchasers, especially when the majority of your customers purchase a high AOV item like a Christmas tree? At Balsam Hill, we found success by focusing on the post-purchase experience. We’ll discuss:

  • How to use customer data to formulate your plan.
  • The types of messages to include and considerations for timing.
  • How to blend transactional, customer service and marketing messages.
  • Stumbling blocks to avoid.

avatar for Stephanie Maassen

Stephanie Maassen

Balsam Brands, Inc.
Stephanie Maassen is responsible for the email marketing program at Balsam Brands. With over nine years of experience in ecommerce, including roles at other industry-leading companies such as Home Depot, she has built a deep expertise in digital marketing for the home décor industry... Read More →

Monday April 24, 2017 4:30pm - 5:15pm PDT
Ballroom M