In this multi-device, cross-channel world of commerce, there are two critical moments when consumers tend to stray from the online shopping process: product pages and the shopping cart. The fact that abandonment rates are increasing shouldn’t be a cause for alarm – it’s a great opportunity for retailers. We’ll explore the findings from an audit of the remarketing efforts of more than 100 retailers and discuss the best strategies for optimizing the online checkout process and reducing product page and cart abandonment. Come see how to bring shoppers back and turn those potential lost sales into actual revenue!
