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Monday, April 24 • 3:30pm - 4:15pm
Breakout Session 10: Revenue Rescue: Saving Sales When Shoppers Stray

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In this multi-device, cross-channel world of commerce, there are two critical moments when consumers tend to stray from the online shopping process: product pages and the shopping cart. The fact that abandonment rates are increasing shouldn’t be a cause for alarm – it’s a great opportunity for retailers. We’ll explore the findings from an audit of the remarketing efforts of more than 100 retailers and discuss the best strategies for optimizing the online checkout process and reducing product page and cart abandonment. Come see how to bring shoppers back and turn those potential lost sales into actual revenue!

avatar for Saima Alibhai

Saima Alibhai

Bronto Software
Saima Alibhai has over 10 years of experience in the marketing technology industry, working alongside clients internationally in the UK, Europe and Latin America. She has helped leading brands, including Sony Europe, Vivienne Westwood, Nine West, French Connection, Walmart and Abril... Read More →

Monday April 24, 2017 3:30pm - 4:15pm PDT
Ballroom N