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Monday, April 24 • 3:30pm - 4:15pm
Breakout Session 09: The Ultimate Win-Back Strategy

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The situation: Email traffic and sales are down 20%. Email sign-ups are barely net positive, and there are 221,000 active accounts with about 62,000 sitting in a dormant non-opener list that’s about six months old. These contacts have already been run through a three-email win-back series that re-engaged 1.2% of the non-opener list. Our hypothesis: Non-opener does not equal non-buyer; these contacts can be re-engaged with a non-promotional email series. Come hear how we partnered with Informatica Data as a Service (StrikeIron) to do just that.

avatar for Ahroon Yoch

Ahroon Yoch

Murals Your Way
Ahroon Yoch currently heads up email and social media marketing at Murals Your Way, an internet retailer of custom wall décor for home and business customers. She focuses on growing the MYW housefile, adding automated campaigns and driving more traffic to the website. Yoch has over... Read More →

Monday April 24, 2017 3:30pm - 4:15pm PDT
Ballroom M