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Wednesday, April 26 • 2:30pm - 3:15pm
Breakout Session 49: Blood, Mud and Bright Lights: How Trek Bicycle Uses Content to Capture Leads and Grow New Product Categories

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What do you do when your growth depends on an obscure sport and the fear of bodily injury? In this session, we'll highlight two campaigns based on different content strategies that Trek Bicycle used to gain new subscribers, build market share in new product categories and increase sales in cycling accessories and the emerging cyclocross category, all while increasing cycling safety awareness.

avatar for Casey Kohner

Casey Kohner

Trek Bicycle
Casey Kohner is a digital product manager for Trek Bicycle, the world’s leading bicycle manufacturer and the first major bike company to launch direct-to-consumer bike sales in the United States. In his 15 years with the company, Kohner has helped to create and manage global B2B... Read More →

Wednesday April 26, 2017 2:30pm - 3:15pm PDT
Ballroom M