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Wednesday, April 26 • 2:30pm - 3:15pm
Breakout Session 50: The Struggle Is Real: How Seventh Generation Faced Some Common Marketing Challenges and Won

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Digital marketers face similar challenges on a daily basis. Which email campaign will bring in the most ROI? Will my clients engage with my messaging? What’s the best way to test my offers? How do I differentiate messaging for new subscribers and returning buyers? See how Seventh Generation overcame some of these challenges – all while keeping their customers happy.

Speakers
avatar for Kellie Boggs

Kellie Boggs

Bronto Software
With over nine years of experience in developing and growing email and cross-channel marketing programs to drive revenue, Kellie Boggs brings a track record of success in building multi-channel campaigns across a variety of industries. By working one-on-one with clients to unders... Read More →
avatar for Lynnette Montgomery

Lynnette Montgomery

Seventh Generation
As the business development leader, ecommerce at Seventh Generation, Lynnette Montgomery is responsible for leading ecommerce P&L, CRM, customer acquisition and retention marketing, product merchandise and design, user experience and analytics. With over 18 years of experience leading ecommerce and digital marketing for multi-channel retailers, Montgomery has a wide range of expertise in digital marketing, ecommerce operations and technology. Prior to Seventh Generation, Montgomery held various positions leading global ecommerce and digital marketing for... Read More →


Wednesday April 26, 2017 2:30pm - 3:15pm
Ballroom N

Attendees (15)