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Wednesday, April 26 • 2:30pm - 3:15pm
Breakout Session 51: Why Your Email Program Sucks

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Consumer behavior and expectations are changing. Is your company unintentionally ignoring the change? In this session, Zakowicz will highlight a number of retailers and demonstrate how they have missed with their new subscribers and lifecycle marketing. From analyzing the welcome series, promotional cadence, segmentation, cart recovery and other lifecycle strategies, he will show you how you could be alienating potential customers without even realizing it.

avatar for Greg Zakowicz

Greg Zakowicz

Bronto Software
Greg Zakowicz is a senior commerce marketing analyst at Oracle's Bronto Software. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight... Read More →

Wednesday April 26, 2017 2:30pm - 3:15pm PDT
Ballroom O