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Wednesday, April 26 • 2:30pm - 3:15pm
Breakout Session 52: Beyond the Click: Mastering the Onsite Experience

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Nothing excites a customer more than receiving a personalized email with the perfect product and content recommendations. But after a quick click through to your site to make the purchase, the product they want is nowhere to be found on your landing page, leaving the customer to feel as if you don't even know who they are. Guilty? Join Blue Acorn CMO Chris Guerra as he offers examples of brands that are mastering the personalized experience – from email to checkout – and takeaways to help you improve your customer's journey.

avatar for Chris Guerra

Chris Guerra

Blue Acorn
Chris Guerra joined Blue Acorn in 2012 and currently serves as the chief marketing officer for the premium ecommerce agency that helps retailers and brands achieve growth through a data-driven approach. He is seasoned in the creation and execution of ecommerce strategies and optimization... Read More →

Wednesday April 26, 2017 2:30pm - 3:15pm PDT
Ballroom P