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Wednesday, April 26 • 1:30pm - 2:15pm
Breakout Session 45: The Email Sandbox: A/B Testing Without Big Data

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Not all marketers have the luxury of working with lots of data and large CRM teams to develop client segments and buyer affinities. In this session, we’ll discuss the value of developing an A/B testing plan and segmentation strategy for today’s shoppers, and offer practical ideas for testing, reporting and optimization. We’ll explore the evolution of shoppers, how to decide what to test and what kinds of tests are possible when you don’t have “big data.”

avatar for Stephanie Urban

Stephanie Urban

Stephanie Urban has more than 10 years of experience managing digital marketing programs in the ecommerce space. As the digital marketing director for Tarte Cosmetics, a leader in healthy eco-chic beauty, she oversees the online marketing team in developing innovative and effective... Read More →

Wednesday April 26, 2017 1:30pm - 2:15pm PDT
Ballroom M