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Wednesday, April 26 • 1:30pm - 2:15pm
Breakout Session 46: Omnichannel Is So Last Year: What Today's Customer Really Wants

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We're entering a new industrial age – the age of the customer. As marketers, we’ve seen it coming for years. Customers don't care how we define omnichannel marketing. They just want us to know who they are and what they want, and they’ve come to expect the same personalized experience across the board. So how do we offer the journey they expect? How can we reduce the friction that leads to lost conversions? In this session, we'll dive into how you can use Bronto workflows and apps to provide a seamless experience from digital to your brick-and-mortar storefront and back again.

Speakers
avatar for Tonya Donahue

Tonya Donahue

Ashley HomeStore
As the email marketing manager at Ashley HomeStore, Tonya Donahue has helped to grow what is becoming a very robust and intelligent email communication channel. She provides strategic direction and develops triggered and promotional email marketing campaigns for quick wins, while keeping long-term goals in view. Donahue loves to dig into the data and get into the head of the customer to discover what makes them tick, and she lives for the... Read More →


Wednesday April 26, 2017 1:30pm - 2:15pm
Ballroom N

Attendees (18)