With 12 brick-and-mortar locations and an active online presence, Jerome’s Furniture is constantly looking for new ways to engage its customers and bridge consumer behavior on multiple devices with actual trips to its stores. By combining acquisition and retention marketing, our company has seen a 70% increase in foot traffic to its physical locations. Using data from customer acquisition channels, our retention marketing efforts have helped them achieve lifts in both onsite and in-store repeat traffic and sales. In this session, you’ll learn from Jerome’s Senior Vice President of Digital Scott Perry, and CPC Strategy CEO Rick Backus how the furniture retailer is using the power of first-party data for personalization, geolocation and retargeting to improve sales and provide an omnichannel shopping experience.
