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Wednesday, April 26 • 11:30am - 12:15pm
Breakout Session 41: Multi-Channel Marketing Master Class: Learn How Jerome’s Furniture Boosted In-Store Visits 70%

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With 12 brick-and-mortar locations and an active online presence, Jerome’s Furniture is constantly looking for new ways to engage its customers and bridge consumer behavior on multiple devices with actual trips to its stores. By combining acquisition and retention marketing, our company has seen a 70% increase in foot traffic to its physical locations. Using data from customer acquisition channels, our retention marketing efforts have helped them achieve lifts in both onsite and in-store repeat traffic and sales. In this session, you’ll learn from Jerome’s Senior Vice President of Digital Scott Perry, and CPC Strategy CEO Rick Backus how the furniture retailer is using the power of first-party data for personalization, geolocation and retargeting to improve sales and provide an omnichannel shopping experience.

avatar for Rick Backus

Rick Backus

CPC Strategy
Rick Backus is the CEO and co-founder of CPC Strategy. Backus has spent his entire professional life in online retail. Before co-founding CPC Strategy in 2007, he worked with a price comparison site, PriceGrabber.com. Today, Backus is focused on growth opportunities and keeping CPC... Read More →
avatar for Scott Perry

Scott Perry

Jerome’s Furniture
Scott Perry is the senior vice president of digital marketing for IT and omnichannel for Jerome’s Furniture, one of the fastest-growing furniture chains in the US. Perry has a passion for ecommerce, omnichannel, digital advertising and business in general. Before joining Jerome’s... Read More →

Wednesday April 26, 2017 11:30am - 12:15pm PDT
Ballroom M