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Wednesday, April 26 • 11:30am - 12:15pm
Breakout Session 42: Fast Fashion Meets Fast Marketing: Getting the Timing Just Right

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The modern consumer doesn’t just crave a uniform experience from your brand – they expect it. To meet this demand, we must ensure not only consistency, but an easy-to-navigate experience at every turn. From the “meet cute” to every moment after, your customers are providing all that you need to meet and exceed their needs. It’s up to you to know when and how to request the right information and use it in a meaningful way. Understanding your role in each step of the customer journey is the best way to acquire and retain valuable customers.

Speakers
avatar for Briana Mitchell

Briana Mitchell

francesca’s
Briana Mitchell is the marketing manager for francesca’s, a position which helps her market curated fashion to women ages 16-54 and beyond. She’s spent half of her career in the agency world, serving multiple clients, and the other half client-side. Her specialties include copywriting, branding, and ensuring the Oxford comma is always in use. With a degree in English and Business Management, Mitchell is able to wear both her creative and analytical hats. When... Read More →


Wednesday April 26, 2017 11:30am - 12:15pm
Ballroom N

Attendees (14)