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Wednesday, April 26 • 11:30am - 12:15pm
Breakout Session 43: In Pursuit of One-to-One Marketing

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As marketers, we’ve become more adept at finding the most relevant audience for each message. But with the advances in CRM technology and the data we’re now able to collect, consumers continue to expect us to do more and develop very personalized experiences. At Lucky Brand, we’ve faced this challenge and developed some great solutions for meeting their demand. In this session, we’ll discuss the benefits of one-to-one marketing and how to develop your strategy, including a number of great use cases for incorporating one-to-one marketing and tips for using Bronto as part of this marketing strategy.

Speakers
avatar for Mark Estrada

Mark Estrada

Lucky Brand
As the CRM and email marketing analyst at Lucky Brand, Mark Estrada oversees the implementation, analysis and strategic direction of all CRM and email marketing efforts. Working tirelessly to guide customers from subject line to conversion, he believes in leveraging customer data and engagement behavior to drive business and engage customers in... Read More →


Wednesday April 26, 2017 11:30am - 12:15pm
Ballroom O

Attendees (27)