Bronto Summit 2017

As marketers, we’ve become more adept at finding the most relevant audience for each message. But with the advances in CRM technology and the data we’re now able to collect, consumers continue to expect us to do more and develop very personalized experiences. At Lucky Brand, we’ve faced this challenge and developed some great solutions for meeting their demand. In this session, we’ll discuss the benefits of one-to-one marketing and how to develop your strategy, including a number of great use cases for incorporating one-to-one marketing and tips for using Bronto as part of this marketing strategy.