Are you looking for brand ambassadors? Leveraging brand or product ambassadors on social media is one of the most effective ways to generate (and curate) content and engage with your target market. This session will cover how to identify, incentivize and create a program using three types of brand ambassadors: user-generated content enthusiasts, blog influencers and employee advocates. Discover how to gain brand advocates and build a relationship with them on social to ultimately drive traffic and revenue to your business.