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Wednesday, April 26 • 11:30am - 12:15pm
Breakout Session 44: The Power of Influencers: A Guide to 3 Types of Social Brand Ambassadors

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Are you looking for brand ambassadors? Leveraging brand or product ambassadors on social media is one of the most effective ways to generate (and curate) content and engage with your target market. This session will cover how to identify, incentivize and create a program using three types of brand ambassadors: user-generated content enthusiasts, blog influencers and employee advocates. Discover how to gain brand advocates and build a relationship with them on social to ultimately drive traffic and revenue to your business.


Speakers
avatar for Jen Stone

Jen Stone

Bronto Software
Jen Stone has worked for a vast range of clients, from ecommerce corporations to small local businesses across multiple industries, and has a passion for all things digital. In her previous role, Stone was in charge of branding for the No. 1 furniture retailer in the Northeast. She also managed a multi-million-dollar digital budget and a team to implement social media strategy for over 110 stores. She believes that unique businesses deserve unique social strategies to succeed... Read More →


Wednesday April 26, 2017 11:30am - 12:15pm
Ballroom P

Attendees (33)