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Wednesday, April 26 • 10:30am - 11:15am
Breakout Session 38: You Had Me at Hello … Now Let’s Get Personal!

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Consumers are crying out for personalized communication, but very few brands have managed to fully deliver it. To do it successfully, the customer must be at the heart of your strategy. You must understand their needs and behaviors, as well as what content they wish to see and when. We’ll identify quick wins to drive revenue throughout the customer journey, the behavior that indicates a customer is about to buy and how to use personalization to nudge them to the sale, and the use of browsing behavior and real-time data to provide a truly personalized strategy.

avatar for Saima Alibhai

Saima Alibhai

Bronto Software
Saima Alibhai has over 10 years of experience in the marketing technology industry, working alongside clients internationally in the UK, Europe and Latin America. She has helped leading brands, including Sony Europe, Vivienne Westwood, Nine West, French Connection, Walmart and Abril... Read More →

Wednesday April 26, 2017 10:30am - 11:15am PDT
Ballroom N