Consumers are crying out for personalized communication, but very few brands have managed to fully deliver it. To do it successfully, the customer must be at the heart of your strategy. You must understand their needs and behaviors, as well as what content they wish to see and when. We’ll identify quick wins to drive revenue throughout the customer journey, the behavior that indicates a customer is about to buy and how to use personalization to nudge them to the sale, and the use of browsing behavior and real-time data to provide a truly personalized strategy.
