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Wednesday, April 26 • 10:30am - 11:15am
Breakout Session 39: How a Unified Approach to Marketing Put UK Flooring Direct on Solid Ground

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Hear how UK Flooring Direct, a leading online retailer of flooring products, is using SuiteCommerce and the Bronto Marketing Platform to drive sales and customer engagements. Discover how moving from siloed, homegrown systems to a unified omnichannel platform has helped lead to our 45% year-over-year growth. This integrated commerce marketing approach has provided greater insight into how customers interact with our company across channels allowing for a more targeted approach to marketing. Among the successes: an 80% year-over-year improvement in email-driven revenue and a 25% improvement in order conversion rate.


Speakers
avatar for Josh Ashby

Josh Ashby

UK Flooring Direct
Having started with UK Flooring Direct when it was a small family business, Josh Ashby learned the business from the ground up, working in nearly every role in the business over the past eight years. He’s been in his current role as commercial director for more than three years. Ashby heads up the marketing, digital and technology departments of the business, delivering on the... Read More →


Wednesday April 26, 2017 10:30am - 11:15am
Ballroom O

Attendees (6)