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Wednesday, April 26 • 10:30am - 11:15am
Breakout Session 40: How I Learned to Stop Worrying and Love My Analytics

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What defines “good data” in digital marketing? More importantly, how do you know if you have it? These questions are too important to ignore in an industry as fast-paced as ecommerce. Without the right data guiding your decisions, it’s easy to quickly lose money and opportunity. Colin Moynihan of Uncle Dan’s Outfitters and Lauren Hyatt of ROI Revolution will share the story of Uncle Dan’s quest for better data and teach you the strategies to start your own journey. Topics will include: what you should be tracking and how, unique ways to segment your digital marketing data and how to handle hybrid data when you have brick-and-mortar locations.

avatar for Lauren Hyatt

Lauren Hyatt

ROI Revolution
Lauren Hyatt joined ROI Revolution in 2011 as a paid search analyst and now leads a team of seven PPC analysts. She also oversees ROI Revolution’s enterprise consulting service. Hyatt has managed over $40 million in AdWords, Bing Ads, and Yahoo PPC spend for over 60 ecommerce retailers... Read More →
avatar for Colin Moynihan

Colin Moynihan

Uncle Dan’s Outfitters
Colin Moynihan is COO and CFO at Uncle Dan's Outfitters, a specialty outdoor ecommerce company with four brick-and-mortar locations in the Chicago area. Overseeing development, operations and finance, he has helped grow the online business to become a significant part of revenue... Read More →

Wednesday April 26, 2017 10:30am - 11:15am PDT
Ballroom P