What defines “good data” in digital marketing? More importantly, how do you know if you have it? These questions are too important to ignore in an industry as fast-paced as ecommerce. Without the right data guiding your decisions, it’s easy to quickly lose money and opportunity. Colin Moynihan of Uncle Dan’s Outfitters and Lauren Hyatt of ROI Revolution will share the story of Uncle Dan’s quest for better data and teach you the strategies to start your own journey. Topics will include: what you should be tracking and how, unique ways to segment your digital marketing data and how to handle hybrid data when you have brick-and-mortar locations.
