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Wednesday, April 26 • 9:30am - 10:15am
Breakout Session 33: Bigger Isn’t Always Better: How to Get the Most From Your Email List

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At Tommy John, we’ve come to learn that size does not trump quality when it comes to email subscribers. It doesn’t matter how large your list is if the majority of your contacts are not engaging with email. In this session, we’ll discuss how you can use list segmentation, automated workflows and personalized, dynamic content to create powerful messages that keep your customers engaged with your brand.

avatar for Katie Hansen

Katie Hansen

Tommy John
Katie Hansen is the senior manager of retention marketing for Tommy John, a men’s fashion retailer. Specializing in email marketing, she leads a team that develops and executes targeted campaigns designed to increase customer loyalty and LTV. With a focus on testing and optimizing... Read More →

Wednesday April 26, 2017 9:30am - 10:15am PDT
Ballroom M