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Wednesday, April 26 • 9:30am - 10:15am
Breakout Session 35: Customer-First SEO: The Search for Better Customer Engagement

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The way consumers and businesses search for and discover products and services is changing. Device types are proliferating, voice is becoming the new user interface and organic search results are being squeezed by the need to drive search engine revenue. All of this calls for new ways to attract and engage customers, without completely abandoning tried-and-true methods of customer acquisition. In this session, you’ll learn about:

  • The changes to organic search and how it will continue to change.
  • The fragmentation of  front-line customer acquisition and engagement.
  • How a customer-first approach to content affects search results and engagement.
  • Why brands need to become a destination for more than just the products they sell.

avatar for Randy Kohl

Randy Kohl

Gorilla Group
Randy Kohl is director of content and digital strategy at Gorilla Group, a Webby award-winning digital commerce agency. With almost 20 years’ experience, Kohl works with B2B and consumer brands, ranging from startups to Fortune 500 companies, to create and implement strategies that... Read More →

Wednesday April 26, 2017 9:30am - 10:15am PDT
Ballroom O