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Wednesday, April 26 • 9:30am - 10:15am
Breakout Session 36: Text Ya Later

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In a world of inbox clutter, SMS messages are a great way to reach new and existing customers. At ELOQUII, a fast fashion women’s plus-size apparel company, we see SMS as a more personal space than email and chart our strategies accordingly. We launched our own SMS program in September 2016, and our SMS messages provide true value to our customers by addressing F.O.S.O. (fear of selling out!). We send one message a week promoting a super-hot item that’s low on inventory. Learn more about our tactics and how to:  

  • Create a unique SMS strategy, where you serve up new, exciting content to your customers.
  • Get up and running with SMS messages in Bronto.
  • Scale your program.
  • Measure and track success.

avatar for Kelsey Foy

Kelsey Foy

Kelsey Foy is the head of retention marketing at ELOQUII, a trend-driven plus-size apparel startup that designs and sells fast fashion sizes 14-28, where Foy oversees the email and SMS/text strategy and performance, customer lifecycle engagement and customer loyalty programs. She has over six years of experience in digital marketing and specializes in email. Prior to ELOQUII, Foy worked for an Amazon subsidiary, Quidsi, where she led retention marketing for Diapers.com. Before venturing into the diaper business, she worked on... Read More →

Wednesday April 26, 2017 9:30am - 10:15am
Ballroom P

Attendees (8)