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Tuesday, April 25 • 4:30pm - 5:15pm
Breakout Session 30: Roadmap for a Successful Launch: IWA’s First 12 Months With Bronto

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When implementing new marketing automation software, you must be prepared if you want to get the best bang for your buck. And IWA Wine Accessories did just that! President Ben Argov will discuss the steps the company took to get up and running with Bronto and the amazing results they’ve seen in their first year. From consulting with Bronto specialists to accessing a wealth of commerce marketing resources to incorporating a number of new tools and strategies, IWA took every opportunity to optimize its marketing program and create a solid path to success. Come hear how they did it!

avatar for Ben Argov

Ben Argov

Planet One Products, Inc.
Ben Argov is the president of Planet One Products, Inc., a holding company of brands focused exclusively on wine storage products and accessories. The company’s brands include IWA Wine Accessories, Le Cache Premium Wine Cabinets, CellarPro Cooling Systems and WineKeeper, and its... Read More →

Tuesday April 25, 2017 4:30pm - 5:15pm PDT
Ballroom N