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Tuesday, April 25 • 4:30pm - 5:15pm
Session 32: Small Is the New Smart: An Australian Brand Goes Global

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If your small team plans to chase global goals, make sure your partners know how to think big. Three years ago, EMU Australia set out on a journey of online expansion, but we wanted to maintain an intimate awareness of our product and what our customers love. We needed tools that would allow us to scale without being overwhelmed. Our philosophy: Know our limits, and be smart about what we don’t know, which means engaging partners with the right stuff. Learn more about the benefits of being small and the challenges and rewards of working with platforms and partners that can help you grow.

Speakers
avatar for Sue Meehan

Sue Meehan

EMU Australia
As EMU Australia’s global director of brand and ecommerce, Sue Meehan manages a team spread across Australia, Europe and North America, delivering online business growth and brand reach for this iconic Australian company. Initially hired to implement a complete re-platform to Demandware and launch 10 geo-specific, regional ecommerce sites, Meehan now oversees all consumer-facing retail and online activity. She also manages new initiatives and partnerships, such as EMU... Read More →


Tuesday April 25, 2017 4:30pm - 5:15pm
Ballroom P

Attendees (11)