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Tuesday, April 25 • 3:30pm - 4:15pm
Breakout Session 25: Harnessing the Power of the Mobile Revolution

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To say that mobile has revolutionized shopping — both online and in-store — would be a serious understatement. According to Adobe Digital Insights, mobile sales for Cyber Monday 2016 reached upwards of $1.07 billion, an increase of 34% from the year before, and accounted for 31% of all sales. It’s clear that shoppers are using mobile to interact with brands now more than ever before, yet many retailers still haven’t revamped their strategy to shift mobile to the forefront and are missing so many opportunities for cross-channel success. Join Guidance’s Brian Beck as he walks through this dramatic explosion in mobile engagement and how brands like Munchkin and Charming Charlie are using the mobile channel as a powerful sales influencer with great success.

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Brian Beck

Brian Beck has over 20 years of experience, including more than a decade as a C-level ecommerce executive. As the senior vice president of strategy at Guidance, he advises industry leaders on driving rapid growth through ecommerce. Previously, Beck served as interim vice president... Read More →

Tuesday April 25, 2017 3:30pm - 4:15pm PDT
Ballroom M