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Tuesday, April 25 • 3:30pm - 4:15pm
Breakout Session 27: Using Browse Abandonment Behavior to Drive Revenue

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Today’s consumers are not only savvy, they’re increasingly demanding greater relevance from a company’s promotional messages. While automated lifecycle messages have been proven to outperform standard promotional messages, finding additional opportunities to create more relevant messaging is a constant battle marketers face. Fortunately, website behavior is now readily available, and effectively using this data can be the key to turning your marketing program into a laser-focused, consumer-targeting, purchase-driving machine.

avatar for Steve DuBois

Steve DuBois

Bronto Software
As a professional services manager with over a decade of experience in digital marketing, Steve DuBois leads a team of consultants that onboards new customers and provides personalized strategic advice that leads to higher engagement, list growth and revenue. He and his team... Read More →

Tuesday April 25, 2017 3:30pm - 4:15pm PDT
Ballroom O