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Tuesday, April 25 • 3:30pm - 4:15pm
Breakout Session 27: Using Browse Abandonment Behavior to Drive Revenue

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Today’s consumers are not only savvy, they’re increasingly demanding greater relevance from a company’s promotional messages. While automated lifecycle messages have been proven to outperform standard promotional messages, finding additional opportunities to create more relevant messaging is a constant battle marketers face. Fortunately, website behavior is now readily available, and effectively using this data can be the key to turning your marketing program into a laser-focused, consumer-targeting, purchase-driving machine.


Speakers
avatar for Steve DuBois

Steve DuBois

Bronto Software
As a professional services manager with over a decade of experience in digital marketing, Steve DuBois leads a team of consultants that onboards new customers and provides personalized strategic advice that leads to higher engagement, list growth and revenue. He and his team help clients pair the right services and products to maximize marketing efforts. DuBois joined... Read More →


Tuesday April 25, 2017 3:30pm - 4:15pm
Ballroom O

Attendees (24)