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Tuesday, April 25 • 2:30pm - 3:15pm
Breakout Session 22: The State of Email & Ecommerce: Key Insights Into Industry Trends and Strategies

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Consumer behavior is evolving. Consumers now demand relevance, availability and flexibility. In other words, they demand an experience. This evolution has caused Gray November to replace Black Friday, and some conventional best practices are no longer good enough. What are some of the key trends in email and ecommerce, and how do they affect your marketing program for 2017 and beyond? We’ll explore cart recovery strategies that keep pace with consumer needs, why Gray November has replaced Black Friday and what it means to you, how to successfully navigate the revival of batch-and-blast messaging, as well as browse recovery, cross-border shopping and other trends to watch.

avatar for Greg Zakowicz

Greg Zakowicz

Bronto Software
Greg Zakowicz is a senior commerce marketing analyst at Oracle's Bronto Software. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight... Read More →

Tuesday April 25, 2017 2:30pm - 3:15pm PDT
Ballroom N