Bronto Summit 2017

Consumer behavior is evolving. Consumers now demand relevance, availability and flexibility. In other words, they demand an experience. This evolution has caused Gray November to replace Black Friday, and some conventional best practices are no longer good enough. What are some of the key trends in email and ecommerce, and how do they affect your marketing program for 2017 and beyond? We’ll explore cart recovery strategies that keep pace with consumer needs, why Gray November has replaced Black Friday and what it means to you, how to successfully navigate the revival of batch-and-blast messaging, as well as browse recovery, cross-border shopping and other trends to watch.