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Tuesday, April 25 • 1:30pm - 2:15pm
Breakout Session 17: Segment of One: Woodwind & Brasswind's Path to the 1:1 Relationship

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Learn the strategies behind the email success of Woodwind & Brasswind since adopting Bronto in 2014. We’ll explore the use of the Bronto order system, RFM and internal data, as well as overall program segmentation, to measure and optimize our campaigns. Learn how to use the Bronto platform and its recommendation engine to create a more personalized experience without additional effort. And take a deep dive into the automation that ties it all together, particularly adding and optimizing workflows responsible for incremental growth.

avatar for Adam Wolff

Adam Wolff

Woodwind & Brasswind
Adam Wolff is a marketing analyst for Woodwind & Brasswind, a band and orchestra retailer within the Guitar Center enterprise. As a digital marketer and self-identifying data junkie, his expertise is in marrying the science of data analytics with the art of marketing to exceed company... Read More →

Tuesday April 25, 2017 1:30pm - 2:15pm PDT
Ballroom M