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Tuesday, April 25 • 1:30pm - 2:15pm
Breakout Session 18: Add Horsepower to Your Marketing With Unified Data

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Marketers are always looking for good data to improve the effectiveness and profitability of their campaigns. In this session, we will define unified data and where to find it, outline the tools to effectively process it, discuss common pitfalls and best practices for using good data across touch points and review value-added applications of your data to optimize sales and engagement.

Speakers
avatar for Sanjay Mehta

Sanjay Mehta

Oracle NetSuite Global Business Unit
Sanjay Mehta is a seasoned digital commerce and marketing technologist who has spent more than 15 years working with hundreds of customers, many within the Internet Retailer Top 500 and Fortune 500. A web programmer and data guy at heart, he has held various technical roles in his... Read More →


Tuesday April 25, 2017 1:30pm - 2:15pm
Ballroom N

Attendees (16)