With 79 stores in 22 states and an email database of over one million subscribers, Sportsman’s Warehouse saw the need to streamline its email marketing, while providing much more relevant messages to all of its customers. Ecommerce Marketing Manager Colby Saenz and Bronto Marketing Strategist David Taitelbaum will review several key omnichannel strategies the company has pursued this year to improve the overall experience for Sportsman’s Warehouse subscribers and customers, including the use of geotargeting segmentation, targeted coupons, and a focus on growing the loyalty program.
