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Tuesday, April 25 • 1:30pm - 2:15pm
Breakout Session 19: How Sportsman’s Warehouse Went Omnichannel to Improve the Customer Experience

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With 79 stores in 22 states and an email database of over one million subscribers, Sportsman’s Warehouse saw the need to streamline its email marketing, while providing much more relevant messages to all of its customers. Ecommerce Marketing Manager Colby Saenz and Bronto Marketing Strategist David Taitelbaum will review several key omnichannel strategies the company has pursued this year to improve the overall experience for Sportsman’s Warehouse subscribers and customers, including the use of geotargeting segmentation, targeted coupons, and a focus on growing the loyalty program.


Speakers
avatar for Colby Saenz

Colby Saenz

Sportsman’s Warehouse
Colby Saenz is the ecommerce marketing manager for Sportsman’s Warehouse, a publicly traded outdoor retailer. With an intensive six years in SEO and business development in digital marketing, his passion is in the process of improving traffic, sales and the overall online experience. In 2017... Read More →
avatar for David Taitelbaum

David Taitelbaum

Bronto Software
David Taitelbaum leads the West Coast strategy services for Oracle’s Bronto Software. In this role, he provides consulting to Bronto’s clients on digital marketing strategy and customer engagement campaigns throughout North America and Asia. Taitelbaum has over 15 years of experience leading ecommerce organizations and developing successful marketing campaigns for companies of all sizes. Most recently, he oversaw global ecommerce operations for City of Sleep, including support, marketing and channel distribution. Taitelbaum is a regular contributor to... Read More →


Tuesday April 25, 2017 1:30pm - 2:15pm
Ballroom O

Attendees (23)