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Tuesday, April 25 • 1:30pm - 2:15pm
Breakout Session 20: The Formula for Commerce Marketing Success: An Executive Perspective

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Email marketers spend so much time worrying about tactical execution, but it’s important to keep the bigger picture in mind. Learn how marketing leaders align their email marketing strategies with broader corporate initiatives. Kelly Goldston, Bryan Elliott and Brett Robbins will offer insight into their customer-centric growth programs and explain how they establish customer lifecycle marketing strategies, from goal-setting and opportunity prioritization to execution and results. They’ll also reveal the secrets behind their most successful lifecycle campaigns.

avatar for Bryan Elliott

Bryan Elliott

As the director of digital marketing and CRM at TOMS, Bryan Elliott oversees all direct response marketing efforts, including email, search, affiliate and display programs, as well as CRM, loyalty and catalog strategy. Working diligently to align brand and product storytelling with... Read More →
avatar for Kelly Goldston

Kelly Goldston

Kelly Goldston is vice president of marketing at ELOQUII, a trend-driven plus-size apparel startup that designs and sells fast fashion sizes 14-28. Goldston is a data-driven brand marketer specializing in ecommerce growth. She came to ELOQUII from Amazon subsidiary Quidsi, where she... Read More →
avatar for Brett Robbins

Brett Robbins

Brett Robbins is the head of business development at Custora. Over the past four years, he has helped Custora establish its dominance as the leading CRM and customer analytics platform for retailers. As head of sales, Robbins built partnerships with national retailers, such as... Read More →

Tuesday April 25, 2017 1:30pm - 2:15pm PDT
Ballroom P