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Monday, April 24 • 3:30pm - 4:15pm
Breakout Session 12: Messages That Move

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Forrester analyst James McQuivey reports that one minute of video is worth 1.8 million words, and 70% of marketers report that video converts best. The average person watches two hours of digital video a day – it has quickly become our most engaging medium. So it's time for marketing messages that move – move people, move product and, literally, move. Today, major brands are serving customized, geo-targeted videos that engage customers and spur action no matter when the customer opens the email. This presentation offers a guide to getting started, including the technical requirements to consider, best practices for including video in email and examples of returns from early adopters.

avatar for Jeff Kupietzky

Jeff Kupietzky

Jeff Kupietzky serves as CEO of PowerInbox, an innovative technology company helping companies monetize their email newsletters through dynamic content. Before joining PowerInbox, he served as President and CEO at Oversee.net, managing worldwide operations and building Oversee's owned... Read More →

Monday April 24, 2017 3:30pm - 4:15pm PDT
Ballroom P