Bronto Summit 2017

Forrester analyst James McQuivey reports that one minute of video is worth 1.8 million words, and 70% of marketers report that video converts best. The average person watches two hours of digital video a day – it has quickly become our most engaging medium. So it's time for marketing messages that move – move people, move product and, literally, move. Today, major brands are serving customized, geo-targeted videos that engage customers and spur action no matter when the customer opens the email. This presentation offers a guide to getting started, including the technical requirements to consider, best practices for including video in email and examples of returns from early adopters.