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Monday, April 24 • 2:30pm - 3:15pm
Breakout Session 7: A Proven Formula for Perfecting Engagement

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Three out of four messages to your recipients should be opened. More than half of your campaigns should drive recipients to click through. One-third of those who click through should convert. What can we learn from brands that drive such results? A detailed analysis of five brands will provide us with practical advice and 16 valuable insights driven by experience – both good and bad. From showing up in the inbox to invoking an open to driving the recipient to interact, your approach to perfect engagement should be driven by this proven formula.

avatar for Sundeep Kapur

Sundeep Kapur

Digital Credence
Sundeep Kapur has helped many brands create and execute a successful consumer engagement strategy. His specialty lies in helping brands adopt digital by focusing on fundamentals – relevance, engagement, reduced cost, security and revenue – all toward improving lifetime consumer... Read More →

Monday April 24, 2017 2:30pm - 3:15pm PDT
Ballroom O