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Monday, April 24 • 2:30pm - 3:15pm
Breakout Session 5: Content Is No Longer King, So What Is? Social Listening to Drive Customer Engagement

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See how DecoratorsBest uses our social media data to produce newsletter success. By testing followers’ responses to images and topics via social media channels to determine the direction of the newsletter, we have seen dramatic improvement in open rates, click-through rates and overall sales. Learn more about our methods and how to incorporate them into your own strategy.

avatar for Barbara Karpf

Barbara Karpf

Barbara Karpf, founder and president of DecoratorsBest, revolutionized the interior design industry by creating the first ecommerce site to bring “To the Trade Only” fabric and wallpaper to the general public. As an interior designer-turned-entrepreneur, she has combined her artistic sense with the business world to continually expand DecoratorsBest, which now carries over 200,000 products. Karpf was in Who's Who in Interior Design, was selected as one of the "Great Designers of the World 2000" and is a member of the National Kitchen... Read More →

Monday April 24, 2017 2:30pm - 3:15pm
Ballroom M

Attendees (18)