Bronto Summit 2017

In a growing marketplace of vendors with a vast array of products, it's harder than ever to predict the needs of the customer. Personalized site experiences require loads of capital and staff to run, and can still miss the mark. This talk will focus on the most important facet of your conversion funnel: the search bar. We'll discuss who your customers are, what they are looking for, how NOT to display results and when to DIY or invest in higher-priced options.