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Monday, April 24 • 2:30pm - 3:15pm
Breakout Session 6: Ditch the Rabbit Hole: How to Make Site Searches Customer-Friendly

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In a growing marketplace of vendors with a vast array of products, it's harder than ever to predict the needs of the customer. Personalized site experiences require loads of capital and staff to run, and can still miss the mark. This talk will focus on the most important facet of your conversion funnel: the search bar. We'll discuss who your customers are, what they are looking for, how NOT to display results and when to DIY or invest in higher-priced options.

avatar for Phillip Jackson

Phillip Jackson

Something Digital
With over 15 years of experience creating unique online customer experiences, Phillip Jackson has both built and managed ecommerce for some of the world’s most recognizable brands. He is a two-time Magento Master and a 4x Magento Certified Developer. Jackson is a thought leader... Read More →

Monday April 24, 2017 2:30pm - 3:15pm PDT
Ballroom N