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Monday, April 24 • 1:30pm - 2:15pm
Breakout Session 2: Statistically Significant or Significantly Disappointing? How to Make the Most of Your Symmetrical Marketing

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It's easy to launch an email campaign, but it takes more thought to make sure your messaging is cohesive across all touch points. We will discuss the importance of symmetrical marketing, focusing on email landing page conversion and email audience personalization. Even something as small as three words can mean the difference between converting a customer and frustrating one.

avatar for Mariel Bacci

Mariel Bacci

As the senior conversion rate optimization specialist at BVAc​cel, Mariel Bacci takes a psychology-driven approach to researching markets, developing strategies and measuring the effectiveness of their marketing and advertising. She produces onsite quantifiable results that increase... Read More →

Monday April 24, 2017 1:30pm - 2:15pm PDT
Ballroom N