Bronto Summit 2017

No two retailers are alike, and yet we’re expected to follow the same best practices and industry standards. How can there be such cut-and-dried approaches when we’re each speaking to our own unique, distinctive groups of shoppers? Let's bust the myths to see which recommendations really are universal and which ones might be leading you astray. Working entirely with data that’s easily available, such as that found in your Google AdWords or Google Analytics accounts, we’ll apply a few simple approaches to allow you to separate the virtuous from the fallacious – and help your retail site avoid a lemming-like fate.