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Wednesday, April 26 • 1:30pm - 2:15pm
Breakout Session 48: Forget About Best Practices! Let Your Data Be Your Guide

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No two retailers are alike, and yet we’re expected to follow the same best practices and industry standards. How can there be such cut-and-dried approaches when we’re each speaking to our own unique, distinctive groups of shoppers? Let's bust the myths to see which recommendations really are universal and which ones might be leading you astray. Working entirely with data that’s easily available, such as that found in your Google AdWords or Google Analytics accounts, we’ll apply a few simple approaches to allow you to separate the virtuous from the fallacious – and help your retail site avoid a lemming-like fate.

avatar for Roy Steves

Roy Steves

During the five years Roy Steves served as chief marketing officer of PoolSupplyWorld, the pure-play online retailer more than doubled revenue, resulting in an acquisition by Leslie’s Pool Supplies, a national brick-and-mortar retail chain with nearly a thousand stores in 35 states... Read More →

Wednesday April 26, 2017 1:30pm - 2:15pm PDT
Ballroom P